The role of customer retention when it comes to selling more
Posted: Sat Feb 22, 2025 6:46 am
To sell more to existing customers, you need a customer retention strategy: the process of keeping existing customers engaged and interested in the product or service your company is selling.
Read also: How to attract customers efficiently and cheaply: start now!
The ultimate goal of customer retention is to keep existing customers buying and investing their time and money in your business.
Furthermore, retention plays a fundamental role in establishing customer loyalty.
However, many companies assume that customer retention is the most important performance indicator .
So they focus more on acquiring new customers, leaving existing ones without all the necessary attention – making selling more to this audience challenging.
DOWNLOAD NOW: Practical Guide to Lead Generation
In fact, customer retention is probably the most underutilized strategy latvia mobile database in business. Even though it’s powerful and leads to many opportunities that new customers can’t offer you.
Why should your company focus on selling more to current customers?
We know that the biggest concern for many companies is the need to win new customers.
Read also: Effective lead generation: understand its real importance for your business
However, the easiest and most predictable source of new revenue is right under your nose: it comes from existing customers, who already know your company and have already purchased your product.
Here are five reasons why you should have a good sales strategy for current customers:
1) Better conversion rates
Existing customers have already purchased from your business, so unless they have a disappointing experience, they’re likely to buy from you again.
Read also: How to attract customers efficiently and cheaply: start now!
The ultimate goal of customer retention is to keep existing customers buying and investing their time and money in your business.
Furthermore, retention plays a fundamental role in establishing customer loyalty.
However, many companies assume that customer retention is the most important performance indicator .
So they focus more on acquiring new customers, leaving existing ones without all the necessary attention – making selling more to this audience challenging.
DOWNLOAD NOW: Practical Guide to Lead Generation
In fact, customer retention is probably the most underutilized strategy latvia mobile database in business. Even though it’s powerful and leads to many opportunities that new customers can’t offer you.
Why should your company focus on selling more to current customers?
We know that the biggest concern for many companies is the need to win new customers.
Read also: Effective lead generation: understand its real importance for your business
However, the easiest and most predictable source of new revenue is right under your nose: it comes from existing customers, who already know your company and have already purchased your product.
Here are five reasons why you should have a good sales strategy for current customers:
1) Better conversion rates
Existing customers have already purchased from your business, so unless they have a disappointing experience, they’re likely to buy from you again.