Content planning – theory and practice
Posted: Sat Feb 22, 2025 6:39 am
Content creation is a general term that can be used for a number of different purposes. These include:
Inbound Marketing Acquisition
Brand awareness
Ecommerce Product Page Generation
Customer or employee training
Customer loyalty
SEO improvements, among others
Learn more: SEO Marketing and its role in the success of your business
Our goal here in this article is to focus especially on generating new business opportunities. Therefore, our main objectives will be:
Attract
Convince
Convert readers into leads
Lead these leads to conversion
Therefore, it is essential that your inbound marketing strategy and hong kong mobile database content marketing plan remain aligned. But this can only be achieved when your company understands its goals and motivations.
Understanding what your goal is with the content
Let’s start at the most basic level of content planning. This means answering the question: “Why does your company want to invest in content marketing?”
Obviously, your answer should be aligned with your business goals.
This will allow you to monitor the relevance of your actions by evaluating the ROI of content marketing. Therefore, the metrics you track will help you decide what content to create and what topic to cover.
Learn more: Digital Marketing KPIs: Prepare Your Business for the Year Ahead
Your company may be using content marketing for a variety of purposes across your business. However, your content team may not always be operating with revenue-related metrics in mind.
So here is a list of some goals related to content marketing:
Directly improve revenue by generating new leads (inbound marketing)
Accelerate the sales cycle by producing specialized content that supports the sales rep's work.
Inbound Marketing Acquisition
Brand awareness
Ecommerce Product Page Generation
Customer or employee training
Customer loyalty
SEO improvements, among others
Learn more: SEO Marketing and its role in the success of your business
Our goal here in this article is to focus especially on generating new business opportunities. Therefore, our main objectives will be:
Attract
Convince
Convert readers into leads
Lead these leads to conversion
Therefore, it is essential that your inbound marketing strategy and hong kong mobile database content marketing plan remain aligned. But this can only be achieved when your company understands its goals and motivations.
Understanding what your goal is with the content
Let’s start at the most basic level of content planning. This means answering the question: “Why does your company want to invest in content marketing?”
Obviously, your answer should be aligned with your business goals.
This will allow you to monitor the relevance of your actions by evaluating the ROI of content marketing. Therefore, the metrics you track will help you decide what content to create and what topic to cover.
Learn more: Digital Marketing KPIs: Prepare Your Business for the Year Ahead
Your company may be using content marketing for a variety of purposes across your business. However, your content team may not always be operating with revenue-related metrics in mind.
So here is a list of some goals related to content marketing:
Directly improve revenue by generating new leads (inbound marketing)
Accelerate the sales cycle by producing specialized content that supports the sales rep's work.