8 Hot Tips to Transform Your Outbound and Inbound Marketing Strategies
Posted: Sat Feb 22, 2025 6:26 am
Does your company participate in or promote events? Does it have powerful communication at its point of sale? Does it have a successful marketing campaign in newspapers, TV channels, radio and newspapers?
Do you believe that your company already has a good offline marketing strategy, but has not yet found the right path in digital?
So, here are eight practical examples that can help ensure the right connection between outbound and inbound marketing:
1) Broadcast your content in the digital environment
Your company should take advantage of every event participation to produce content. Therefore, the opportunity should be explored when your organization is a supporter or sponsor. Or when a team member is acting as a mediator or speaker.
One tip is to record these participations in events, lectures, courses benin mobile database and other video content . This way, this content can be used on numerous channels:
Releases for media outlets and industry portals,
Be shared through event coverage on your corporate blog ;
Transform into posts for your social networks.
2) Do live streaming
Or better yet: stream these events live. There are currently several platforms that support this type of action.
This way, events of this type can become content for YouTube, Facebook Live, TikTok, Instagram Stories and Snapchat. In addition, producing this content is simple, easier and less expensive.
3) Use this material to capture leads
Take advantage of this video content to secure more leads . This way, you can create a landing page and request some data from interested parties.
So in the short term, this data can allow real-time access or download after the event. In the long term, you can increase your list of qualified leads.
4) Promote your website and social media in your printed materials
Your ads, posters, and flyers can help spread the word about your digital strategy. So, include your profiles, website, or a QR code that your company wants to promote.
So when participating in events, make sure the physical pieces feature your website and social media.
Do you believe that your company already has a good offline marketing strategy, but has not yet found the right path in digital?
So, here are eight practical examples that can help ensure the right connection between outbound and inbound marketing:
1) Broadcast your content in the digital environment
Your company should take advantage of every event participation to produce content. Therefore, the opportunity should be explored when your organization is a supporter or sponsor. Or when a team member is acting as a mediator or speaker.
One tip is to record these participations in events, lectures, courses benin mobile database and other video content . This way, this content can be used on numerous channels:
Releases for media outlets and industry portals,
Be shared through event coverage on your corporate blog ;
Transform into posts for your social networks.
2) Do live streaming
Or better yet: stream these events live. There are currently several platforms that support this type of action.
This way, events of this type can become content for YouTube, Facebook Live, TikTok, Instagram Stories and Snapchat. In addition, producing this content is simple, easier and less expensive.
3) Use this material to capture leads
Take advantage of this video content to secure more leads . This way, you can create a landing page and request some data from interested parties.
So in the short term, this data can allow real-time access or download after the event. In the long term, you can increase your list of qualified leads.
4) Promote your website and social media in your printed materials
Your ads, posters, and flyers can help spread the word about your digital strategy. So, include your profiles, website, or a QR code that your company wants to promote.
So when participating in events, make sure the physical pieces feature your website and social media.