When starting a new business, if your company has no prior experience and it finds it difficult to do so using only its accumulated know-how and expertise, it can be effective to combine and utilize not only the knowledge and expertise of in-house personnel, but also the knowledge and expertise of external experts and consultants.
At Turbine Interactive, we work closely with our clients to provide newzealand business mailng list optimal strategies and solutions that meet their needs and visions. Please feel free to contact us for a consultation.What is upselling and cross-selling? Specific methods for increasing average customer spending and points to note
Inbound Marketing
General Marketing
This time, we will explain the marketing and sales techniques of upselling and cross-selling.
Upselling and cross-selling are approaches mainly aimed at existing customers, and if successful, it is not a dream to significantly increase the average customer price.
Both upselling and cross-selling are sales techniques used to increase the average customer spending.
What is upselling?
Upselling is a method of proposing and encouraging customers to purchase higher-end products than the products they are currently purchasing or considering purchasing. The aim is to increase the purchase price per person, thereby increasing overall sales.
What is cross-selling?
Cross-selling is a method of recommending products related to products that have been purchased or are being considered . This also includes so-called bundle sales. Like upselling, cross-selling can increase total sales by increasing the average customer price.