Sorting out your leads, you can see that if you "should focus on acquiring new prospective customers," then social media advertising, content marketing, and exhibitions are appropriate measures, while if you want to "acquire high-quality leads that are likely to lead to orders," then webinars and white papers such as product information would be effective.
In this way, by breaking down and understanding the breakdown of your lead numbers, you can narrow down the measures you should take.
Point 2.
When selecting a lead acquisition measure, it is also important to netherlands phone number search understand the sales rate and lead time for each measure.
For example, measures aimed at the actual demographic close to placing an order for a product or service are suitable for those with a short lead time and high sales rate, such as webinars. Although the total number of leads is not large, it is likely to produce results in a relatively short period of time, as it is an approach to a demographic with whom a certain degree of trust has already been built and who has knowledge about the product or service.
On the other hand, social media ads and SEO measures are also effective for targeting potential new customers in the latent demographic, but these measures take time to produce results and do not have a high sales rate. However, because the nature of these measures is that they catch the attention of many people, they are suitable for reaching out to latent customers with a large number of leads.
By being aware of the sales rate and lead time for each measure and selecting them according to your purpose, you can use the measures efficiently. This is an important point to keep in mind as it can also serve as an indicator of which measures to allocate costs and resources to.
Point 3. Verify the effectiveness of the implemented measures
When planning and executing a campaign, even if you conduct thorough research and select targeting and media based on case studies, you may not see immediate results. When implementing a campaign, it is important to always verify the effectiveness after implementation.