it depends on the design strategy. At the core, however, is the technological capability to handle data and analytics in a cost-effective manner. Let’s see what we could customize to make your browsing experience more consistent with your interests and desires:
Products on the home page , based on search keywords or based on products already purchased, but not only
Navigation paths , through recommendations of products similar to those you have just viewed or based on the experience of similar users
Messages that support navigation (behavioral messages) and call to action with upselling and cross-selling logic
Specific discounts based both on the user segment (new users vs. repeat customers, etc.) and on logics more related to product characteristics, for example discounting products with different margins or stocks in different ways.
Optimizing your promotional investment is not the only good reason why you should personalize your entire online experience. The other good reason is that users themselves reward content that is relevant and close to their interests, as ivory coast cell phone number list if it were a must in the online shopping journey. According to a study carried out by PWC in 2015 , the personalization of the offer is one of the most anticipated features both in the web experience and in the offer integrated into the physical store. This premise is very strong among young people up to 34 years old, but it can be considered generalized on a global scale and in almost all age segments.
Three good reasons why it is important to recognize users in an e-commerce Personalization of the commercial proposal is one of the keys to success in e-commerce, recognizing users is one of the first steps to evolve a store from an online catalog to a real store, where people can find the same type of sales support they are used to in the physical store. That is why:
Improve the overall brand experience
The user can have a good feeling with the brand, from the first browsing sessions, because he immediately finds what he is looking for. Although this may seem obvious to a returning user, we often tend to underestimate its impact for the new user. It is also possible to recognize anonymous browsing and start profiling potential customers not only on the keywords defined in the search engine, but also with dynamic content based on the external and internal navigation of the site.