Total Retail Statistics: Discover the 2017 Insights
Posted: Tue Feb 18, 2025 4:17 am
E-commerce strategies
In this article, we have selected for you some of the best reports published between 2016 and 2017 on the theme of omnichannel, understood as the meeting between digital contact points and physical points of sale.
These are 5 statistics, for as much information, on the evolution of total retail trade, to have a vision of the evolution of the Italian and international market both from the point of view of traders and from the point of view of consumers.
#1 Foreign Retailers Focus on Customer Recognition
According to a survey conducted by BRP Consulting on a panel of major retailers in North America – dedicated to customer engagement strategies – 70% consider the personalization of the experience as a top priority for 2017 , where user philippines cell phone number list recognition is the starting point to achieve the goal. According to US retailers, user recognition is the central node for real-time messaging, personalized recommendation, stock visibility, loyalty and reward program referrals. In particular, mobile technologies are the ideal solution to intervene before payment or in some cases outside the store to influence purchasing decisions or to assist the customer.
#2 Customers also expect personalization at the point of sale
The need to recognize the user and personalize is also confirmed by PWC’s Total Retail 2016 study , which surveyed 23,000 online consumers in 25 countries to understand market expectations. In Italy, over 1,000 consumers were surveyed on topics ranging from mobile shopping to the influence of social media. This graph lists the main consumer preferences regarding the services expected within a store. It goes without saying that personalization remains the most relevant issue and the possibility of intervening in real time underlines once again the need for retailers to adapt their unique management of online and offline data.
In this article, we have selected for you some of the best reports published between 2016 and 2017 on the theme of omnichannel, understood as the meeting between digital contact points and physical points of sale.
These are 5 statistics, for as much information, on the evolution of total retail trade, to have a vision of the evolution of the Italian and international market both from the point of view of traders and from the point of view of consumers.
#1 Foreign Retailers Focus on Customer Recognition
According to a survey conducted by BRP Consulting on a panel of major retailers in North America – dedicated to customer engagement strategies – 70% consider the personalization of the experience as a top priority for 2017 , where user philippines cell phone number list recognition is the starting point to achieve the goal. According to US retailers, user recognition is the central node for real-time messaging, personalized recommendation, stock visibility, loyalty and reward program referrals. In particular, mobile technologies are the ideal solution to intervene before payment or in some cases outside the store to influence purchasing decisions or to assist the customer.
#2 Customers also expect personalization at the point of sale
The need to recognize the user and personalize is also confirmed by PWC’s Total Retail 2016 study , which surveyed 23,000 online consumers in 25 countries to understand market expectations. In Italy, over 1,000 consumers were surveyed on topics ranging from mobile shopping to the influence of social media. This graph lists the main consumer preferences regarding the services expected within a store. It goes without saying that personalization remains the most relevant issue and the possibility of intervening in real time underlines once again the need for retailers to adapt their unique management of online and offline data.