SEO for eCommerce product pages
Posted: Mon Dec 23, 2024 9:35 am
During these years of working in SEO, I have seen many e-commerce businesses fail and not get their SEO strategies right.
That's why, in this article I would like to compile all these common mistakes to prevent you from making them in your e-commerces.
Should you use a product SEO strategy or a category SEO strategy?
As always, everything we do must start from an SEO strategy .
When we talk about e-commerce, one of the first questions we are usually asked is whether we should do SEO on the entire domain or focus our efforts on a specific part of it.
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ADS illustration
The answer lies in two questions that will determine our strategy.
1.- What is the most profitable for the company?
When you talk to an e-commerce business that has thousands of pro email list of sweden businesses ducts, you will see that they only really have a direct profitability on 10% of these.
But the funny thing is that when you talk to an e-commerce site that only has a hundred products, it has the same profitability rate.
Recommendation: You have to create a strategy in which the internal linking is direct on those products, these should be our focus.
When this happens, it is important to define that what needs to be positioned are the products and not the categories.
2.- How do you want to sell the company?
Within an e-commerce we can use different sales strategies, such as price or brand.
When we are working on a price-based sales strategy, we are also defining that our SEO strategy is for the product.
But when we are working on a brand strategy, the typical case arises in which a category strategy must be worked on; for the simple fact that we are not going to sell a product, we are going to sell a product from a brand, so everything changes.
This is the typical case in which we have to focus all our efforts on a category SEO strategy that can allow us to do things like, for example, not have all products indexed in Google.
Recommendation: First comes the business plan and then comes the marketing plan. It will always be the company that directs the path of the marketing agency.
That's why, in this article I would like to compile all these common mistakes to prevent you from making them in your e-commerces.
Should you use a product SEO strategy or a category SEO strategy?
As always, everything we do must start from an SEO strategy .
When we talk about e-commerce, one of the first questions we are usually asked is whether we should do SEO on the entire domain or focus our efforts on a specific part of it.
Keyword Magic Tool
The largest database on the market
Write your keyword here
Try it! →
ADS illustration
The answer lies in two questions that will determine our strategy.
1.- What is the most profitable for the company?
When you talk to an e-commerce business that has thousands of pro email list of sweden businesses ducts, you will see that they only really have a direct profitability on 10% of these.
But the funny thing is that when you talk to an e-commerce site that only has a hundred products, it has the same profitability rate.
Recommendation: You have to create a strategy in which the internal linking is direct on those products, these should be our focus.
When this happens, it is important to define that what needs to be positioned are the products and not the categories.
2.- How do you want to sell the company?
Within an e-commerce we can use different sales strategies, such as price or brand.
When we are working on a price-based sales strategy, we are also defining that our SEO strategy is for the product.
But when we are working on a brand strategy, the typical case arises in which a category strategy must be worked on; for the simple fact that we are not going to sell a product, we are going to sell a product from a brand, so everything changes.
This is the typical case in which we have to focus all our efforts on a category SEO strategy that can allow us to do things like, for example, not have all products indexed in Google.
Recommendation: First comes the business plan and then comes the marketing plan. It will always be the company that directs the path of the marketing agency.