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Clean up your website Don't neglect direct mail

Posted: Mon Dec 23, 2024 9:14 am
by rUparaHmaN012
Most working adults get at least one physical checkup a year, but many business owners don't pay attention to their main websites after they go live.

Generating leads can be nearly impossible for organizations whose websites aren't user-friendly, are outdated, don't include CTAs on the homepage, or are so cluttered with graphics that they take forever to load.

Don't neglect direct mail
Once upon a time, direct mail was the go-to type of lebanon phone number search lead generation. Some marketers have unwisely dismissed it as a relic of the pre-digital age. It's anything but. A testament to direct mail's current usefulness are the many millions of pieces that travel to mailboxes every day of the year except Sunday.

If done correctly, direct mail can be geotargeted to customers based on zip code, home ownership status (only mailed to houses or apartments), car ownership status (using car ownership lists), commercial real estate owners, and many more.

Use your own mailbox as an example. If you receive a coupon for 50 percent off dinner at the new restaurant across the street, aren't you likely to keep it in your purse or wallet just in case?

Direct mail is alive and well, although rumors of its death have been greatly exaggerated. Using direct mail in a geographically specific and targeted manner can be one of the most cost-effective ways to identify new customers.