Digital Marketing vs traditional audience
Advertising is consumed mostly by older audiences . Everything is adapted to meet the sales objective. Without complications, it can reach all types of audiences. But it is not a 100% social media strategy, since advertising comes in through.
Facebook advertising is easy to consume for the click audience . But it is being adapted to this audience. The simpler the better. Facebook found a niche in mothers. But we should not include an adds campaign as a strategy. Let's not confuse it with a social media campaign.
Facebook advertising is designed for all types of audiences, and it is minnesota email list not necessary to have extensive knowledge of social networks to be able to consume it. In the end, simplicity is the key for companies to achieve conversions with fewer and fewer clicks .
Question: Is advertising on Linkedin advisable?
Nano Lamberti comments that they are very expensive ads, they are effective but they have to be planned very well. Not like Facebook Ads , which has a great conversion capacity. Luis comments that it is not profitable today. For many brands it is a residual channel, there is only opportunity in companies whose business is with other brands and not with the final consumer.
Question: How do you differentiate between one agency or another?
“Working very well on the creative side with the strategic and technological side. Keeping up to date with everything, knowing your client very well, and doing a lot of research. Before it was more creative but now it is a whole, it is no longer all about creativity. You have to weave everything together little by little, with clear objectives. All departments must be involved and coordinated. Some agencies even dare to work on the strategy with the client itself, it is a very interesting way of working.”
Rita Gonzalez
Elena adds the importance of specialization. It is what really sets you apart, word of mouth is also essential.
Customers should feel that they are hiring an online marketing department in their company. That they are fully integrated into the brand and never lie about the timing. Nano Lamberti. Max says that the best thing is to blend in with customers and the brand .