How can TikTok help you grow your business?

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TikTok's popularity is not waning and will not anytime soon, and you have a profile and that's it? Do you feel like you're groping in the dark and are afraid to take the first step on this network? You don't have to anymore - we bring you tips that will help you get noticed and grow your business.

Why TikTok?
At the beginning of 2022, TikTok had as many as 1 billion monthly active users , while the average time spent on the app was 52 minutes per day. The engagement rate , which shows interactions with a post (the number of video views, likes, comments, etc.) on TikTok is an incredible 5.30% per 100,000 followers. For comparison, the engagement rate on Instagram is 1.10%.

Choose your niche topic on TikTok
As with other social networks, content is important on TikTok . If you've chosen TikTok to strengthen your brand, first review what your competition is doing and how. Write down what you like, what you think could be improved, and try to create content that will be better than theirs, taking everything into account. Metrics will tell you if you're off to a good start, so don't forget albanian phone to track them. If you want to have educational content, choose an area you're good at and selflessly share your knowledge. Specialize in a specific topic that your followers will remember you for, and gradually expand on it.

Join the hashtag challenge on TikTok
While it's important to stay true to your brand and niche, one thing you shouldn't forget about when it comes to TikTok is hashtag challenges. They will help your post get seen by a large number of people and help you achieve organic growth. Don't know which hashtags to use? All you need to do is enter a keyword that's relevant to your brand, and TikTok will suggest a series of hashtags based on that.

Collaborate with influencers
TikTok influencers in Croatia may not yet have as large an audience as they do on Instagram, but that shouldn't stop you from working with them. It's important to choose influencers who really know how to present your brand well, because that way they'll definitely reach your target audience. If you decide to work with influencers, you'll save time that you'd have to spend on promoting your brand yourself, and you'll raise brand awareness .

You don't have to be perfect, but be yourself.
On Instagram, we are used to seeing beautiful photos and videos. Aesthetics are not necessary for TikTok, focus on authenticity because personality plays a primary role. Be who you are, that is, what your brand is. The more you post, the more likely TikTok will show your posts to a relevant audience. However, don't overdo it, it is better to post one quality video a day than five that don't make much sense.

Study the platform well
Before you open a profile for your brand on TikTok, try to study the social network itself as much as possible. When is the best time to publish content, which hashtags to use, what is currently popular and how to communicate in general. Also, keep in mind that it takes time to reach your target group . If all this seems a bit too much and you need the help of a professional marketing team, we are here for you. Feel free to contact us , with the help of TikTok, we will take your business to the next level together.