Why isn't my online store selling?
Posted: Mon Dec 23, 2024 8:40 am
You hired the platform, created the banners, put the website online and, even so, your virtual store doesn't sell?
It is very common for people to expect miracles and create unrealistic expectations when it comes to Digital Marketing.
Although an online store is a “simpler” way to open a business, know that nothing is as easy as it seems or as people say.
Want to understand why your online store isn't selling? See if you're making one of the mistakes below!
Waiting for a miracle
Just because you've created a cool online store canada phone numbers list doesn't mean you'll automatically start selling a lot.
The first mistake is usually in the company's products and operations to sell in the digital environment. After all, there's no point in having a beautiful e-commerce site if your products aren't good.
In addition to the quality of the items, it is important to understand that your store needs to be competitive . Therefore, you need prices in line with the market, a variety of payment methods, excellent customer service and competitive delivery.
Without considering these points, the consumer will hardly feel safe or attracted to your store. And then, there will be no Saint to perform a miracle for your store to sell.
E-commerce is not a seller
Another common mistake is believing that the online store, by itself, will sell.
E-commerce is a platform that receives orders. In other words, it will not go around advertising products and inviting people to buy.
It may seem obvious, but many companies still insist on putting their online store online and waiting with their arms crossed.
You need to invest in Marketing and rely on a coherent and effective strategy. Therefore, you can prepare to spend money on media, influencers , agencies, among other areas.
Otherwise, your online store will not sell, even if the products and payment and delivery conditions are excellent.
The competition is fierce
If you have a competitive business, invest in Marketing and still your online store doesn't sell, you may be on the wrong path.
Even when dedicating a certain amount to media campaigns, it is important to keep in mind that the market is increasingly competitive.
Therefore, making investments that are much smaller than the average for your segment or, even worse, doing so without a strategy, will only make you waste time and money.
It is very common for people to expect miracles and create unrealistic expectations when it comes to Digital Marketing.
Although an online store is a “simpler” way to open a business, know that nothing is as easy as it seems or as people say.
Want to understand why your online store isn't selling? See if you're making one of the mistakes below!
Waiting for a miracle
Just because you've created a cool online store canada phone numbers list doesn't mean you'll automatically start selling a lot.
The first mistake is usually in the company's products and operations to sell in the digital environment. After all, there's no point in having a beautiful e-commerce site if your products aren't good.
In addition to the quality of the items, it is important to understand that your store needs to be competitive . Therefore, you need prices in line with the market, a variety of payment methods, excellent customer service and competitive delivery.
Without considering these points, the consumer will hardly feel safe or attracted to your store. And then, there will be no Saint to perform a miracle for your store to sell.
E-commerce is not a seller
Another common mistake is believing that the online store, by itself, will sell.
E-commerce is a platform that receives orders. In other words, it will not go around advertising products and inviting people to buy.
It may seem obvious, but many companies still insist on putting their online store online and waiting with their arms crossed.
You need to invest in Marketing and rely on a coherent and effective strategy. Therefore, you can prepare to spend money on media, influencers , agencies, among other areas.
Otherwise, your online store will not sell, even if the products and payment and delivery conditions are excellent.
The competition is fierce
If you have a competitive business, invest in Marketing and still your online store doesn't sell, you may be on the wrong path.
Even when dedicating a certain amount to media campaigns, it is important to keep in mind that the market is increasingly competitive.
Therefore, making investments that are much smaller than the average for your segment or, even worse, doing so without a strategy, will only make you waste time and money.