SEO Predictions for 2023
Posted: Mon Dec 23, 2024 7:42 am
We've put together the main SEO predictions for 2023 so you can start preparing.
We don't have a crystal ball and we don't work with guesswork here. However, with almost 15 years of experience in Digital Marketing, we have enough knowledge and confidence to share our SEO predictions for the next few years.
What we are going to list below is based on our learning and in-depth studies carried out over all these years. So, you can already start preparing for what is coming!
1. Artificial intelligence generated content
The number of websites that use content generated canada phone number format by artificial intelligence is increasing . And, although it is something that we do not recommend to our clients, it is a fact that there are many people out there doing it. Therefore, it is essential to prepare yourself to be able to use this opportunity to your advantage.
Artificial intelligence-generated content is something that has been done to cheat the system , as a Black Hat strategy , that is, aggressive actions that are not recommended for obtaining results. Typically, this content is used for product descriptions or for posts of lesser importance.
This practice may yield results in the short term, but anyone who works with SEO knows that the algorithm is not innocent. Therefore, it is common for these sites to be penalized and lose all their traffic.
To confront those who have chosen this path, the tip is to start by creating a guide to list all the content that can be covered within a topic .
In other words, the tip here is to focus on one topic at a time and exhaust it as much as possible , always thinking about niches . If your company sells cosmetics, for example, instead of talking about cosmetics in general, start with a niche, such as vegan cosmetics for mature skin. And talk about that niche until you are sure that you have covered all the topics within it.
Once you've exhausted that topic, the chances of Google recognizing you as an authority on it will be much greater.
Furthermore, it is important to emphasize that being an authority in a niche and producing content about it will no longer be desirable but will become essential in SEO.
2. Well thought out internal linking structure
Once you have mastered the production of content in your niches, it is time to link to them.
All your content related to the same niche must have links to each other , organically, throughout the texts.
Additionally, the pages with the highest traffic priority should be the ones that receive the most links.
3. Backlinks will be decisive
If your website and your competitor's are tied, backlinks are what will settle the dispute, according to our SEO predictions for 2023.
The big issue here is that most companies don't know how to build backlinks. They simply go out and buy links from random sites that have little relevance to their customer segment.
Therefore, it is essential to carry out this work with an agency specializing in SEO, such as Coruja .
4. Quick and easy answers
Google is increasing its preference for sites that quickly respond to users' queries, especially on mobile .
In other words, the time has come to make your website more organized, clear and objective for users.
This can be done with reviews, featured areas, summaries, among several other techniques.
We don't have a crystal ball and we don't work with guesswork here. However, with almost 15 years of experience in Digital Marketing, we have enough knowledge and confidence to share our SEO predictions for the next few years.
What we are going to list below is based on our learning and in-depth studies carried out over all these years. So, you can already start preparing for what is coming!
1. Artificial intelligence generated content
The number of websites that use content generated canada phone number format by artificial intelligence is increasing . And, although it is something that we do not recommend to our clients, it is a fact that there are many people out there doing it. Therefore, it is essential to prepare yourself to be able to use this opportunity to your advantage.
Artificial intelligence-generated content is something that has been done to cheat the system , as a Black Hat strategy , that is, aggressive actions that are not recommended for obtaining results. Typically, this content is used for product descriptions or for posts of lesser importance.
This practice may yield results in the short term, but anyone who works with SEO knows that the algorithm is not innocent. Therefore, it is common for these sites to be penalized and lose all their traffic.
To confront those who have chosen this path, the tip is to start by creating a guide to list all the content that can be covered within a topic .
In other words, the tip here is to focus on one topic at a time and exhaust it as much as possible , always thinking about niches . If your company sells cosmetics, for example, instead of talking about cosmetics in general, start with a niche, such as vegan cosmetics for mature skin. And talk about that niche until you are sure that you have covered all the topics within it.
Once you've exhausted that topic, the chances of Google recognizing you as an authority on it will be much greater.
Furthermore, it is important to emphasize that being an authority in a niche and producing content about it will no longer be desirable but will become essential in SEO.
2. Well thought out internal linking structure
Once you have mastered the production of content in your niches, it is time to link to them.
All your content related to the same niche must have links to each other , organically, throughout the texts.
Additionally, the pages with the highest traffic priority should be the ones that receive the most links.
3. Backlinks will be decisive
If your website and your competitor's are tied, backlinks are what will settle the dispute, according to our SEO predictions for 2023.
The big issue here is that most companies don't know how to build backlinks. They simply go out and buy links from random sites that have little relevance to their customer segment.
Therefore, it is essential to carry out this work with an agency specializing in SEO, such as Coruja .
4. Quick and easy answers
Google is increasing its preference for sites that quickly respond to users' queries, especially on mobile .
In other words, the time has come to make your website more organized, clear and objective for users.
This can be done with reviews, featured areas, summaries, among several other techniques.