Pinterest's Hashtag Feed
Posted: Mon Dec 23, 2024 7:02 am
A lesser-known area of the platform is the hashtag feed.
While hashtags have been fully functional since 2017, Pinterest users still don't fully utilize them.
Just like the following feed, the results of the hashtag feed are heavily influenced by the timestamp of each pin we mentioned.
This way, the most recent pins have priority in the results.
Hashtag searches can be activated from the Pinterest search bar or by clicking on existing active hashtags in the description of each pin.
Pinners can add up to twenty hashtags to the description of each pin, and hashtags added by content owners are given weighted priority in the algorithm.
Understanding the algorithm using the Pinocchio effect
Marketers reverse engineering the social media algorithm will find Pinterest's engineering team on Medium incredibly helpful .
You can use it to better understand Pixie , the recommendation system used by Pinterest’s algorithm, and the types of user signals it takes into account.
If the nuances of an algorithm make your head spin, it's easier to think about it through the lens of the Pinocchio Effect.
If you remember the story, Pinocchio was a wooden puppet whose only goal in life was to become a “real boy.”
Like Pinocchio, algorithms aim to replicate human judgment.
Ask yourself if the action you are about to take replicates the way a person judges or values something.
If the answer is yes, it is likely that this factor is included in the algorithm now or will be included eventually.
Optimizing Your Pinterest Content to Increase Exposure
Now that we’ve established a basic understanding of how and where conten email database uk t is served to Pinterest users, let’s dive a little deeper into what you can do to make your content more appealing to the system.
Like most social networks, Pinterest relies heavily on quality metrics and engagement activity to determine how much exposure it gives to a piece of content.
Unlike most social channels, Pinterest seems to be more intent on increasing organic exposure than restricting it.
These are some of the critical factors we need to consider:
Original content vs curated content
While Pinterest has somewhat moved away from the “top five pins of the day” concept as discussed above, most marketing experts on the social network believe that the order in which content is pinned on Pinterest is a strategic decision.
Few sites generate enough content each day to justify adding it every day, so make sure that when you have something original to add, it takes priority over everything else.
Pinterest is known to favor accounts that post consistently, and a good user experience also tells us that there’s value in curating third-party content that may be of interest to your followers.
Combining scheduling tools that prioritize posting your original pins daily alongside curated pins from your followers is probably your best chance of achieving high engagement and exposing your account and content to as many users as possible.
While hashtags have been fully functional since 2017, Pinterest users still don't fully utilize them.
Just like the following feed, the results of the hashtag feed are heavily influenced by the timestamp of each pin we mentioned.
This way, the most recent pins have priority in the results.
Hashtag searches can be activated from the Pinterest search bar or by clicking on existing active hashtags in the description of each pin.
Pinners can add up to twenty hashtags to the description of each pin, and hashtags added by content owners are given weighted priority in the algorithm.
Understanding the algorithm using the Pinocchio effect
Marketers reverse engineering the social media algorithm will find Pinterest's engineering team on Medium incredibly helpful .
You can use it to better understand Pixie , the recommendation system used by Pinterest’s algorithm, and the types of user signals it takes into account.
If the nuances of an algorithm make your head spin, it's easier to think about it through the lens of the Pinocchio Effect.
If you remember the story, Pinocchio was a wooden puppet whose only goal in life was to become a “real boy.”
Like Pinocchio, algorithms aim to replicate human judgment.
Ask yourself if the action you are about to take replicates the way a person judges or values something.
If the answer is yes, it is likely that this factor is included in the algorithm now or will be included eventually.
Optimizing Your Pinterest Content to Increase Exposure
Now that we’ve established a basic understanding of how and where conten email database uk t is served to Pinterest users, let’s dive a little deeper into what you can do to make your content more appealing to the system.
Like most social networks, Pinterest relies heavily on quality metrics and engagement activity to determine how much exposure it gives to a piece of content.
Unlike most social channels, Pinterest seems to be more intent on increasing organic exposure than restricting it.
These are some of the critical factors we need to consider:
Original content vs curated content
While Pinterest has somewhat moved away from the “top five pins of the day” concept as discussed above, most marketing experts on the social network believe that the order in which content is pinned on Pinterest is a strategic decision.
Few sites generate enough content each day to justify adding it every day, so make sure that when you have something original to add, it takes priority over everything else.
Pinterest is known to favor accounts that post consistently, and a good user experience also tells us that there’s value in curating third-party content that may be of interest to your followers.
Combining scheduling tools that prioritize posting your original pins daily alongside curated pins from your followers is probably your best chance of achieving high engagement and exposing your account and content to as many users as possible.