7 Best Content to Post on Social Media

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Social media is a very important part of the sales process, so you should definitely include it in your marketing strategy. Success on social media depends on many factors, the main ones being consistency in posting and good content that is interesting to your followers.


You need to know the main goal you want to achieve, know the basic laws of social networks , and most importantly, have ideas for what to post. I told you all about content in my online course Creativity on Social Networks , and today I'm sharing with you some ideas for what you can post.



1. PUBLISH THE STORY


Stories are the most engaging for the reader. This is how you create a special bond with your readers or customers. With a story, information is received and made aware in a completely different way than if we just describe or list bare facts. In addition, each story takes place in the reader's mind, which is why it is unique to them. Trust is the key point of successful sales. Make sure to create and, above all, maintain a special bond with your followers or customers.


Additional tips:

Share personal stories more often.

Make sure your stories evoke emotions.

Don't be boring.

Connect stories to your product.

Share a structured story.


2. CONTENT THAT CANNOT BE PUBLISHED BY ANYONE ELSE BUT YOU


The secret to connecting with your followers on social media is to focus on what makes you unique. Try to share content that no one else can share.


Share detailed knowledge from your field.

Show the behind-the-scenes of your company.

Create a profile of your employees.

Offer advice that comes only from your own experience.


People will love to return to this kind of content because it is detailed, valuable, and irreplaceable.


Additional tips:

Find hot topics in your industry and share your best tips.

Analyze your competition's content and create a better version with the knowledge and experience that only you have.

Always promise less and then exceed expectations.


3. ASK A QUESTION OR TAKE A SURVEY


"Why don't you ask your followers questions or do a poll?"


If you ask a question, you don't necessarily have to answer it yourself, but you can connect your followers with each other. Allow them to leave a comment under the post with your question.


Or you can create a survey. In my experience, survey questions are a great way to get to know your followers. People are more likely to click on one of the options you offer.


Additional tips:

Step: Ask them what they are struggling with or what they want to learn.

Step: Then offer them some options to choose from.

Step: This will help you find out what topics they are interested in.

Step: Then create more content on these topics.


The survey can be done via free tools (1ka, Mailchimp), via social networks, as a post or via Story content.


An example of a poll on Instagram Stories.

4. GIVE SOMETHING FOR FREE


If you already have experience, or have found a way to do something better, faster, or easier, turn it into a short e-book and give it away for free . People are always interested in this type kumpulan no hp aktif of advice. First, highlight the problem, then offer a faster, better, or easier solution to the problem. It is important to share useful information, and use the text to arouse the customer's interest in buying your product.


You can share excerpts from your most popular books for free, showcase the tools you use at work, which websites you follow...


Additional tips:

Do some research and find out what your followers or stalls have the most trouble with.

You can create a mini e-book, mini e-course, checklist, e-guide, etc.

In exchange for a free gift, invite followers to sign up for free newsletters.

Don't forget to nurture your subscribers even after they receive a free gift - offer them something interesting.

You can also find many examples of such content on my website under the Free menu.


5. VISUAL CONTENT (IMAGES, GRAPHICS)


Use images and interesting and beautiful graphics wherever possible . Visual content is more engaging than text alone. By attaching an image or a well-crafted graphic to your text, you can convey your overall message much more effectively. This way, people can get to know you better and connect with you.


For best results, optimize each piece of content for the social network you’re posting to. Get it done professionally, there are free tools available to do it yourself. Experiment with different fonts, colors, photos, elements, etc. You can see how you can do it yourself in my Canva online course for entrepreneurs and marketers.


Additional tips:

Bright colors are usually best (test to see how your audience responds).

Make sure that the fonts you use are not difficult to read.

Make sure you have professional photos.

Use only excellent quality photos.

Example of graphics:

6. VIDEOS


With video, we can convey our entire message much more effectively and connect with our audience better. That's why "stories" are popular. This way, people can get to know you better and connect with you. You also appear live, although you may feel vulnerable at first, this is how you are most authentic.


Additional tips:

Make sure there is good lighting and a microphone.

Look into the camera (the audience should feel like you are talking to them).

Before you create a video, think about what you're going to talk about, and even better, prepare supporting points.

Ask questions to viewers.

Don't forget to thank us for watching the video.


7. POST SOMETHING FUN


Sometimes we need something to lift our spirits. How often do you receive a really funny video, picture or joke? How often do you share it with someone else? Why not use the joke as a blog post and make your readers laugh too. With a little imagination, you can always connect the joke/fun to your business.


Additional tips:

Don't joke about sensitive topics (you could hurt someone's feelings, which could hurt your business and brand).

Include visual elements (images, videos, GIFs) to make your post more interesting.


We will learn how to successfully use Facebook for business at the online workshop, which will be the last of this year. We start on October 20th.