7 steps to prepare a marketing plan for 2023

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I can't believe how quickly 2022 has passed and we are already looking forward to 2023. I am also incredibly excited to take a few days off and spend time with my loved ones.


Whenever I take a few days off, my creative juices flow and I'm already thinking about new projects and what strategy I'll adopt in 2023.


2022 was a crazy year, I will remember it above all as a year that required a lot of patience, a year in which I learned a lot about myself, and a year when I realized what is truly important in life. I know that all of these experiences will also have a positive impact on my work in the future.


I have already prepared a marketing plan for 2023. I suggest that you prepare one too, as this is the key to success and the key to achieving your business goals.


I'm sharing with you 7 easy steps to prepare a marketing plan for 2023:


1. First, review your plan for 2022


Have you written a marketing plan for 2022?


It's time to open it up and read everything you wrote down last year at this time.

What went well for you?

Which tactic has benefited you the most ?

What didn't work so well?

Did you achieve your goals? If not, think about why.

It's important to carry over what worked into next year. This way, you can stop wasting time and money on campaigns that didn't work and focus on new ideas.




2. Check if you are addressing the right target audience


Think carefully about who you want to connect with on a personal and business level.

Remember that you can't please everyone.


You need to know:

who is your target audience,

What is your most important personal message that you want to share with the world?

Be true to yourself, create your own style and dare to be yourself. Be YOU.


Stick to the most effective channels so you can optimize your marketing tactics based on what works. You can try something new, but think carefully about whether your target audience is on that channel.


For example, if you wanted to create content for TikTok and your target audience is not on that communication channel, then it doesn't make sense to have a presence there.


You can also ask your followers what they want more of on your channel. What they like and what they don't like. This way, you can also get interesting ideas that you can incorporate into your strategy.

3. Do a SWOT analysis


Your SWOT analysis will certainly change from year to year, if not month to accountants email lists month. Be sure to include an updated SWOT analysis in your 2023 marketing plan. This will help you identify strengths and weaknesses, as well as external opportunities and threats.

4. Set SMART goals and key performance indicators


Once you have reviewed your marketing strategy for 2022, know exactly who your target audience is, and updated your SWOT analysis, it's time to set goals for 2023.


I suggest writing down your goals using the SMART technique. This will make it easier to measure your success.


You should also define key performance indicators (KPIs) for each of these goals.

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5. Choosing a strategy


What strategies will support your SMART goals?


For example, if you need to increase your brand impact by 20% by February 2023, what strategies will help you do this most effectively?


Only you can choose the strategy that will be effective for your brand.

But to know where to start, you can choose tactics like:

Organic posts

Paid posts

Public relations.

Search engine optimization.

Content marketing.

Video.

Email marketing

Ads on Google

Collaboration with influencers


6. Budgeting


You can't assess your return on investment if you don't know how much money you've spent on marketing, which is why it's so important to create an annual budget and a budget for each channel or strategy.


You should have an annual marketing budget for 2023, but you should divide it into predefined sections so you know where your money is going.


Use the Marketing plan form to help you with this .


7. If you have a team, use programs that will make your work easier


You can use planning programs like Asana, Monday, or Trello to keep track of whether your team is actually carrying out all planned activities.


We've learned in 2020 and 2021 that marketing plans can change overnight. There's nothing wrong with updating and adapting your plan to changes.