Here's how to create a topic cluster:
Find out what concerns your buyer personas through surveys, interviews and research. Try to pinpoint around 5-10 main problems.
Create topic areas to which the problems can be assigned.
Use keyword research to assign subtopics to your main topics. Focus on long-tail keywords.
Fill your categories with possible content.
Research your industry to see whether your chosen topic promises success.
Everything done? Now it's time to start creating content.
Inbound Marketing Topic Cluster Example
You then embed these topic clusters in a content gambling data brazil marketing strategy , which in turn significantly influences these clusters. Be clear about your long-term goals and develop the persona that these goals are aimed at. Then it's time to plan: time and budget, technical implementation, assigned competencies and content creation.
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The right social media strategy
The end result should be content that speaks to your target group precisely. Finally, all that's left to do is distribute it. In modern times, social media is the perfect place for this. But here too, you shouldn't start posting blindly; instead, you should develop a social media strategy first .