Aristotle's (and your mother's) principles of persuasion for creating content
Posted: Mon Dec 23, 2024 6:10 am
More than 2,300 years ago, Aristotle wrote his great work “Rhetoric” in which he defined the three key pillars for creating a persuasive speech and established his principles of persuasion.
Not long ago, someone said, “If it hurts, it’s healing.”
It was my mother or maybe yours; but mother it was certain.
And what do Aristotle and a mother have in common?
Your Mother's Persuasion Principles
Well, both are masters in the art of persuasion, which is very useful for creating content that is valuable and also effective.
What are the keys to creating persuasive content?
Aristotle's rhetoric consists of three categories:
Ethos (Credibility).
Pathos (Emotion).
Logos (Logic).
My mother's rhetoric, too: “be honest and do things from the heart email database indonesia , but always with your head.”
Not bad for a start, right?
Now let's see how to apply these resources to persuade in content marketing and, specifically, in content creation.
The principles of persuasion in content marketing or how to create persuasive content
Let's see how we can apply Aristotle's three principles of persuasion to create content.
ETHOS: the power of credibility
Principles of persuasion - Ethos
“Drink the juice quickly or the vitamins will disappear.”
You drank the juice without complaining, right?
Me too.
Well, there is the first basic principle of persuasion: credibility .
Because even if there was no scientific basis, your mother was telling you and that was enough.
Nowadays, brands do not have it so easy and they have to earn this authority.
This is the starting point that every company must work on.
Not long ago, someone said, “If it hurts, it’s healing.”
It was my mother or maybe yours; but mother it was certain.
And what do Aristotle and a mother have in common?
Your Mother's Persuasion Principles
Well, both are masters in the art of persuasion, which is very useful for creating content that is valuable and also effective.
What are the keys to creating persuasive content?
Aristotle's rhetoric consists of three categories:
Ethos (Credibility).
Pathos (Emotion).
Logos (Logic).
My mother's rhetoric, too: “be honest and do things from the heart email database indonesia , but always with your head.”
Not bad for a start, right?
Now let's see how to apply these resources to persuade in content marketing and, specifically, in content creation.
The principles of persuasion in content marketing or how to create persuasive content
Let's see how we can apply Aristotle's three principles of persuasion to create content.
ETHOS: the power of credibility
Principles of persuasion - Ethos
“Drink the juice quickly or the vitamins will disappear.”
You drank the juice without complaining, right?
Me too.
Well, there is the first basic principle of persuasion: credibility .
Because even if there was no scientific basis, your mother was telling you and that was enough.
Nowadays, brands do not have it so easy and they have to earn this authority.
This is the starting point that every company must work on.