That webinar took place righ
Posted: Mon Dec 23, 2024 6:03 am
You can't do it with everyone, you can't please everyone, just accept it and move on.
Try to get experts who use and love your product, well, first of all, you need a little persuasion , of course.
The idea is not to organize for the sake of organizing, but to organize in order to meet your expert, take good care of him, and, most likely, obtain some additional value for him.
Surprisingly, value doesn't necessarily mean a link, a mention, or money.
Sometimes an introduction to another expert during the session can be a great addition of value, sometimes even a solid conversation is.
Make sure you don't have too many experts at once, as some of them are less talkative than others and may not have enough time to express themselves.
That may lead you to wonder why you spent over 60 minutes of your time and only got to say your name.
Confirm that participants are happy after the webinar.
A satisfied professional (influencer) will be more receptive to participating again, recommending you to their friends or mentioning you in private conversations.
This is what counts.
It is impossible to talk to experts during a webinar, I mean a casual conversation and very often they are in a hurry after a 60+ minute session, use the pre-test time to have a conversation with them!
It sounds a bit crazy, I know, but the pre-session testing time is the best time, trust me.
Yes, you will need to do a pre-air test to make sure the audio and video are working properly.
All participants will know what they will have to do, but take advantage of this moment when you can talk (even online) with your expert because it is precious time.
Most of them are very busy and it is especially difficult to talk to them directly.
Going back to what JFK said, try to be helpful, even if it has nothing to do with the webinar, offer your help (well, obviously, if you can help), some publicity never hurts an influencer.
If your Influencer has just published a book, make sure it is mentioned during the webinar or on the landing page.
Let's say that courtesy costs nothing but helps to win everything.
Examples of successful webinars you have participated in
Success!
There is probably an absolute type of success and a relative type of success.
The absolute does not depend on the goal, it just hatches in your worl email database india d, as happened to me once.
It was before I came to SEMrush, doing Google Q&A with Andrey Lipattsev and Google experts (Ammon Jones, Bill Slawski and Eric Enge).
t after the Bloomberg article on RankBrain.
Ammon asked Andrey about other ranking factors (Bloomberg had said that RankBrain was a ranking factor), and Google admitted for the first time ever (via Andrey Lipattsev) that the ranking factors were: content, links, and RankBrain.
Barry Schwartz was watching this session and immediately posted a short article titled “Positioning Factors” and mentioning our session.
The next day we had around 30,000 views.
For me, the real success of a webinar is when you reach the finish line and get a little bit more than you ever dreamed of.
Recently, Casey Markee hosted one on SEO bloggers for WordPress users, with Arsen Rabinovich and Shelly Fagin participating along with Casey.
It was President's Day in the US and I wasn't sure we would get enough viewers or very high ratings.
But surprisingly, we had over 45% attendance (the average is over 35 for English webinars), and after 60 minutes, Casey continued to answer questions for another 30 minutes.
At minute 90 we still had 250 live viewers (perhaps because people on national holidays are resting and have no other commitments).
Try to get experts who use and love your product, well, first of all, you need a little persuasion , of course.
The idea is not to organize for the sake of organizing, but to organize in order to meet your expert, take good care of him, and, most likely, obtain some additional value for him.
Surprisingly, value doesn't necessarily mean a link, a mention, or money.
Sometimes an introduction to another expert during the session can be a great addition of value, sometimes even a solid conversation is.
Make sure you don't have too many experts at once, as some of them are less talkative than others and may not have enough time to express themselves.
That may lead you to wonder why you spent over 60 minutes of your time and only got to say your name.
Confirm that participants are happy after the webinar.
A satisfied professional (influencer) will be more receptive to participating again, recommending you to their friends or mentioning you in private conversations.
This is what counts.
It is impossible to talk to experts during a webinar, I mean a casual conversation and very often they are in a hurry after a 60+ minute session, use the pre-test time to have a conversation with them!
It sounds a bit crazy, I know, but the pre-session testing time is the best time, trust me.
Yes, you will need to do a pre-air test to make sure the audio and video are working properly.
All participants will know what they will have to do, but take advantage of this moment when you can talk (even online) with your expert because it is precious time.
Most of them are very busy and it is especially difficult to talk to them directly.
Going back to what JFK said, try to be helpful, even if it has nothing to do with the webinar, offer your help (well, obviously, if you can help), some publicity never hurts an influencer.
If your Influencer has just published a book, make sure it is mentioned during the webinar or on the landing page.
Let's say that courtesy costs nothing but helps to win everything.
Examples of successful webinars you have participated in
Success!
There is probably an absolute type of success and a relative type of success.
The absolute does not depend on the goal, it just hatches in your worl email database india d, as happened to me once.
It was before I came to SEMrush, doing Google Q&A with Andrey Lipattsev and Google experts (Ammon Jones, Bill Slawski and Eric Enge).
t after the Bloomberg article on RankBrain.
Ammon asked Andrey about other ranking factors (Bloomberg had said that RankBrain was a ranking factor), and Google admitted for the first time ever (via Andrey Lipattsev) that the ranking factors were: content, links, and RankBrain.
Barry Schwartz was watching this session and immediately posted a short article titled “Positioning Factors” and mentioning our session.
The next day we had around 30,000 views.
For me, the real success of a webinar is when you reach the finish line and get a little bit more than you ever dreamed of.
Recently, Casey Markee hosted one on SEO bloggers for WordPress users, with Arsen Rabinovich and Shelly Fagin participating along with Casey.
It was President's Day in the US and I wasn't sure we would get enough viewers or very high ratings.
But surprisingly, we had over 45% attendance (the average is over 35 for English webinars), and after 60 minutes, Casey continued to answer questions for another 30 minutes.
At minute 90 we still had 250 live viewers (perhaps because people on national holidays are resting and have no other commitments).