What role do PWAs play in a mobile marketing strategy?
Posted: Mon Dec 23, 2024 5:38 am
Progressive web apps, due to their ease of sharing and indexing in Google search engines, are positioned as one of the best mobile marketing strategies for any company or business.
And not just as a strategy, but as one of the business ideas to undertake in 2019 thanks to the possibility of generating high profits with the sale of these progressive applications.
To make it clearer with an example.
Imagine that you are the owner of a restaurant, a gym, a hotel or a hair salon...
How could you use PWA to help improve your business revenue?
Thanks to the ease of indexing, you could set up a promotion strategy email database in which you send a text message to your entire database with the link to your PWA.
Since it is a text message, it is easier for users to share it with friends, family, acquaintances, etc., and that will help increase the number of users and future customers.
You can also convert it into a scannable QR code and put it on the purchase receipt, but you could also create some flyers and hand them out and offer a discount for downloading or for bringing in new customers.
This encourages customer engagement and increases loyalty, and also has a direct impact on increased revenue and profits.
On the other hand, the ease of being indexed by Google search engines offers the possibility of creating a review marketing strategy.
This means a clear improvement in SEO positioning on portals such as Google My Business, Yelp or Tripadvisor, among others.
With a large number of positive reviews, you can improve your position and appear among the first search results.
Typically the first results get the most visits.
And not just as a strategy, but as one of the business ideas to undertake in 2019 thanks to the possibility of generating high profits with the sale of these progressive applications.
To make it clearer with an example.
Imagine that you are the owner of a restaurant, a gym, a hotel or a hair salon...
How could you use PWA to help improve your business revenue?
Thanks to the ease of indexing, you could set up a promotion strategy email database in which you send a text message to your entire database with the link to your PWA.
Since it is a text message, it is easier for users to share it with friends, family, acquaintances, etc., and that will help increase the number of users and future customers.
You can also convert it into a scannable QR code and put it on the purchase receipt, but you could also create some flyers and hand them out and offer a discount for downloading or for bringing in new customers.
This encourages customer engagement and increases loyalty, and also has a direct impact on increased revenue and profits.
On the other hand, the ease of being indexed by Google search engines offers the possibility of creating a review marketing strategy.
This means a clear improvement in SEO positioning on portals such as Google My Business, Yelp or Tripadvisor, among others.
With a large number of positive reviews, you can improve your position and appear among the first search results.
Typically the first results get the most visits.