4.- Select the location of the ads
Posted: Mon Dec 23, 2024 5:29 am
Now it's time to select the locations where you want your ad to appear.
As for the device type, I recommend that you uncheck the computer option and leave only mobile.
Instagram ads - Ad placement
As for platforms, you will need to uncheck all the options except Instagram, so that the ads will only be displayed on this network.
You will see that within it you have the option to place the ads either in the feed or in Stories.
Keep in mind that ad design requirements for each placement are different, so you can ensure you create ads that are tailored to each location.
Instagram ads - Ad placement
If you want your ads to appear only in stories, uncheck the news section.
Next you will need to define your budget and schedule.
Remember that the budget from June onwards will be mandatory at the campaign level.
As you can currently choose between optimizing the budget for the campaign or within the ad set, if you choose at the ad set level you will find this screen where you can choose the daily budget or the total budget.
If you choose a daily budget, you can run your ads continuously from th dutch email list providers e moment you publish your campaign, or you can set a start and end date for your campaign.
Instagram ads - Campaign budget
On the other hand, if you choose total campaign budget, you can also publish the ads continuously or publish them according to a specific schedule (an option that is not available to you if you choose to optimize the daily budget).
This way, you can choose the days and times when you want your ads to be published.
As in the example you see below, where I have selected to display them from Monday to Friday from 9:00 a.m. to 7:00 p.m.
This option can be useful if you are running a campaign where the call to action is to get in touch with you.
Instagram ads - Campaign calendar
5.- Creation of the announcement
First of all, you give a name to your ad and your Instagram account.
Next, you choose whether you want to create a new ad or use a post you've already made.
To use an existing post, go to “use existing post” and there you can choose from the posts you have made.
Instagram ads - Use existing post
If you want to create a new post, the format type will change depending on the objective you have defined for your campaign.
If you post your ads in News Feed and Stories, you can customize each image or video by placement
As for the device type, I recommend that you uncheck the computer option and leave only mobile.
Instagram ads - Ad placement
As for platforms, you will need to uncheck all the options except Instagram, so that the ads will only be displayed on this network.
You will see that within it you have the option to place the ads either in the feed or in Stories.
Keep in mind that ad design requirements for each placement are different, so you can ensure you create ads that are tailored to each location.
Instagram ads - Ad placement
If you want your ads to appear only in stories, uncheck the news section.
Next you will need to define your budget and schedule.
Remember that the budget from June onwards will be mandatory at the campaign level.
As you can currently choose between optimizing the budget for the campaign or within the ad set, if you choose at the ad set level you will find this screen where you can choose the daily budget or the total budget.
If you choose a daily budget, you can run your ads continuously from th dutch email list providers e moment you publish your campaign, or you can set a start and end date for your campaign.
Instagram ads - Campaign budget
On the other hand, if you choose total campaign budget, you can also publish the ads continuously or publish them according to a specific schedule (an option that is not available to you if you choose to optimize the daily budget).
This way, you can choose the days and times when you want your ads to be published.
As in the example you see below, where I have selected to display them from Monday to Friday from 9:00 a.m. to 7:00 p.m.
This option can be useful if you are running a campaign where the call to action is to get in touch with you.
Instagram ads - Campaign calendar
5.- Creation of the announcement
First of all, you give a name to your ad and your Instagram account.
Next, you choose whether you want to create a new ad or use a post you've already made.
To use an existing post, go to “use existing post” and there you can choose from the posts you have made.
Instagram ads - Use existing post
If you want to create a new post, the format type will change depending on the objective you have defined for your campaign.
If you post your ads in News Feed and Stories, you can customize each image or video by placement