Comparison Table Between Content Marketing And Native Advertising

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When talking about digital marketing, it is inevitable to fall, at some point, into the debate about the benefits of content marketing versus native advertising. What is better? What strategy do you apply in your company?

Native advertising has been criticized for its lack of netherlands phone number transparency; the creation of professional articles to promote a product  is not well received, as the specific objective of the message is not made explicit.

However, being honest with the user is a technique that has some benefits. Even so, content as the center of the strategy seems to tip the balance in a cost-benefit-effectiveness ratio in the long term.

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Kelsey Libert has done a detailed comparison of the benefits of content marketing and native advertising for moz.com .

In this sense, the author highlights the commitment of content marketing and its advantages in terms of return on investment . This type of strategy requires, as she said, patient, long-term work.



One of the most important aspects of their extensive research reveals that having the necessary traffic , as is often the case with native advertising, does not guarantee social engagement .



On the other hand, sites that opted to create original, updated and fresh content were more likely to generate brand awareness, i.e. recognition and commitment.



In turn, content marketing achieves results, highlighting the work of SEO , which impacts positioning on Google. For this, native advertising is limited.

Considering these factors, do you think the significant investment involved in a native advertising campaign is worth it ?

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For some ventures, there is a budget for both types of strategy. However, in general, one of the two must be chosen.

This is usually done based on what generates the most investment at the lowest cost. While reviewing this study we see that native advertising is more expensive, we also see that it achieves results in a short period of time. Do you prefer a long-term or short-term strategy.