Discover local PPC, manage and export keywords to AdWords
Posted: Mon Dec 23, 2024 5:04 am
The second problem is much more difficult but definitely worth addressing because it can be a way to significantly reduce your CPC.
Let's say you sell downhill bikes, tandem bikes, BMX bikes, and so on, and you use broad or modified match keywords in your campaigns.
Your keywords and ads can be viewed as follows:
PPC Campaigns - Keyword "downhill bikes"
Example taken from the US database for keyword equivalent to downhill bike.
When a user types “Downhill mountain bike,” Google will search for relevant ads to display and will only find two of your ads that match the query.
PPC Campaigns - Downhill Bikes - Results
This can cause your ads to start competing with each other, causing the level of competition and CPC to increase.
The solution is to add the words that cause this unnecessary competition to the list of negative keywords:
PPC Campaigns - Downhill Bikes Negative Keywords
However, adding keywords manually will only work for relatively small keyword lists.
Imagine you have dozens of product categories, so there can be hundreds of intersections.
Within our PPC Keyword Tool , we have developed a useful feature that allows you to extract conflicting keywords and add them to the negative list in just one click.
Keyword research for PPC
Enter your domain
Go ahead! →
ADS illustration
Device Targeting: Integrate Mobile into Your Campaigns
According to Google studies , 69% of smartphone owners turn to mobile s dubai whatsapp number list earches as their first option in times of need; 76% of them, who are looking for something nearby, visit a related business that same day and, finally, 28% of these searches end in a purchase.
Because of these impressive statistics, mobile campaigns are now considered an important factor in evaluating the overall quality of advertisers' AdWords accounts.
For PPC specialists this translates into new opportunities but also new challenges.
Mobile users are different and should not be treated like desktop users.
In addition to the obvious need for a faster, more mobile-friendly website in 2019, you need to adapt your ads and copy to micro-moments.
Let's see how it's done:
The keyword "Wine Bar" searched from the desktop may mean that someone is making plans for next Friday night.
“Wine bar” searched on mobile (especially on a Friday night) has a different nuance, as that person is much more likely to be ready to party right here and now.
These types of “intent-rich” mobile searches are called “micro-moments” and, according to Google, they can be divided into 4 categories:
Let's say you sell downhill bikes, tandem bikes, BMX bikes, and so on, and you use broad or modified match keywords in your campaigns.
Your keywords and ads can be viewed as follows:
PPC Campaigns - Keyword "downhill bikes"
Example taken from the US database for keyword equivalent to downhill bike.
When a user types “Downhill mountain bike,” Google will search for relevant ads to display and will only find two of your ads that match the query.
PPC Campaigns - Downhill Bikes - Results
This can cause your ads to start competing with each other, causing the level of competition and CPC to increase.
The solution is to add the words that cause this unnecessary competition to the list of negative keywords:
PPC Campaigns - Downhill Bikes Negative Keywords
However, adding keywords manually will only work for relatively small keyword lists.
Imagine you have dozens of product categories, so there can be hundreds of intersections.
Within our PPC Keyword Tool , we have developed a useful feature that allows you to extract conflicting keywords and add them to the negative list in just one click.
Keyword research for PPC
Enter your domain
Go ahead! →
ADS illustration
Device Targeting: Integrate Mobile into Your Campaigns
According to Google studies , 69% of smartphone owners turn to mobile s dubai whatsapp number list earches as their first option in times of need; 76% of them, who are looking for something nearby, visit a related business that same day and, finally, 28% of these searches end in a purchase.
Because of these impressive statistics, mobile campaigns are now considered an important factor in evaluating the overall quality of advertisers' AdWords accounts.
For PPC specialists this translates into new opportunities but also new challenges.
Mobile users are different and should not be treated like desktop users.
In addition to the obvious need for a faster, more mobile-friendly website in 2019, you need to adapt your ads and copy to micro-moments.
Let's see how it's done:
The keyword "Wine Bar" searched from the desktop may mean that someone is making plans for next Friday night.
“Wine bar” searched on mobile (especially on a Friday night) has a different nuance, as that person is much more likely to be ready to party right here and now.
These types of “intent-rich” mobile searches are called “micro-moments” and, according to Google, they can be divided into 4 categories: