Some customers know that

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if they abandon their cart they might get an email from you offering a discount.

So they don’t complete the purchase on purpose until they receive a discount.

Since these are most often ‘willing’ customers, if they realize they would not receive a discount, most of them would complete the purchase anyways. Therefore, you should prevent them from receiving a discount to stop this behavior of ‘abusing the system’ and to stop continuously selling items at discounts.

Set your triggered emails so that if cell phone number in philippines the abandoner received a discount the last time they made a purchase, this time they won’t.



Best Practices for Individualizing the Emails
Be Responsive to Cross-Device Hopping:
Nowadays, shoppers have a cross-device hopping behavior, which refers to the use of different devices throughout one shopping journey.

A Barilliance study examining this behavior found that approximately 1 in 3 shoppers who started their shopping session on a smartphone or tablet and converted via a cart abandonment email, converted on a different device (30% and 34% respectively).

Retailers must adapt to this behavior.