Benefits of introducing it to your marketing activities

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What changes should be made with the introduction of project management? In the current environment, where the scope is expanding and the number of stakeholders is increasing, we believe it is desirable to make a change and proceed faithfully to the fundamentals of project management by engaging in a process that involves planning the overall picture leading up to the goal and creating a common "yardstick" for the team , rather than simply coming up with a set of measures.


In project management, there is a concept called ivory coast telegram database the project life cycle, which is the process of progressing a project in order from the "launch process" to the "planning process." A characteristic of projects is that the cost of changing plans is small in the early stages, but increases as work progresses and nears completion. Visualizing and examining the overall picture in the early planning process to see if the measures and systems planned for implementation are appropriate for the objectives not only increases the success rate, but also prevents future cost increases.


Research has shown that roughly 50% of project failures are due to insufficient requirement definition during launch and planning, so it is important to incorporate a proper planning process. Even in digital marketing activities, there are an increasing number of situations where simply relying on measures as in the past is no longer sufficient. This is why perhaps now is the time to design projects through a planning process and to reorganize and review goals, objectives, and structures.