Advertisers lose 79% of their monetization potential
Posted: Mon Dec 23, 2024 4:23 am
Even though it may seem like we are all about SEO at SEMrush, our passion for advertising has always been our weak point.
With a long history of researching the perspectives of those who generate ads in the digital world, we thought it only fair to find out what's going on on the other side of the industry.
It's our way of giving visibility to all those who help bring ads to the general audience, the vast and diverse network of online advertisers, content creators and influencers spread across the different virtual planes of the internet.
So, to unravel the mysteries of these online advertisers, we did what SEMrush marketers do best: search Google .
And although this method sometimes works, this time, it didn't.
To our confusion, we couldn't find any comprehensive research on how the advertising media industry is doing.
Not ones to back down from a good mystery, our advertising depa dubai mobile number list rtment assembled a team and began investigating.
The results were, to say the least, surprising.
Yes, you read that right!
Online domains that sell their ad space for a living attract only 21% of their monetization potential.
So, on average, blogs and ad-filled websites are losing 79% of their potential revenue by displaying third-party ads, making 21 the saddest number you'll ever see in the world of online advertising.
How to Monetize - Infographic Causes of Advertisers Losing Money
Are you an advertiser, blogger or affiliate marketer?
We hate to break it to you, but you're probably part of the statistics and earning five times less than you could be.
Ouch!
How to monetize - SEO problems
While this may seem like a bold claim, we can contrast it with data from 30,000 domains and 20 industries.
Still, don't just take our word for it, check it out for yourself.
Why not give your website, blog or any other online media a quick dose of reality?
With a long history of researching the perspectives of those who generate ads in the digital world, we thought it only fair to find out what's going on on the other side of the industry.
It's our way of giving visibility to all those who help bring ads to the general audience, the vast and diverse network of online advertisers, content creators and influencers spread across the different virtual planes of the internet.
So, to unravel the mysteries of these online advertisers, we did what SEMrush marketers do best: search Google .
And although this method sometimes works, this time, it didn't.
To our confusion, we couldn't find any comprehensive research on how the advertising media industry is doing.
Not ones to back down from a good mystery, our advertising depa dubai mobile number list rtment assembled a team and began investigating.
The results were, to say the least, surprising.
Yes, you read that right!
Online domains that sell their ad space for a living attract only 21% of their monetization potential.
So, on average, blogs and ad-filled websites are losing 79% of their potential revenue by displaying third-party ads, making 21 the saddest number you'll ever see in the world of online advertising.
How to Monetize - Infographic Causes of Advertisers Losing Money
Are you an advertiser, blogger or affiliate marketer?
We hate to break it to you, but you're probably part of the statistics and earning five times less than you could be.
Ouch!
How to monetize - SEO problems
While this may seem like a bold claim, we can contrast it with data from 30,000 domains and 20 industries.
Still, don't just take our word for it, check it out for yourself.
Why not give your website, blog or any other online media a quick dose of reality?