Keyword research and analysis in a marketing agency
Posted: Mon Dec 23, 2024 4:16 am
Keyword research and analysis are two of the main challenges for any company or marketing agency.
Both are delicate processes, as if bad decisions are made, this may affect the rest of the actions for SEO, content or advertising in search engines.
Our recommendation is always to take your time to carry out these tasks calmly and precisely, something that will make subsequent work much easier.
Aside from this, it is also always interesting to surround yourself with useful tools.
Choose the ones you know best or that seem most reliable to you. We also recommend that you not only stick to Google tools, but also try other alternatives.
That's why in this article we are going to talk about how SEMrush has helped Online Zebra as an agency to create keyword lists for our clients more effectively.
But first things first and at this point, what we need is a process.
Phases in the keyword research and analysis process that we recommend
This should be the daily routine of any agency, since thanks to processes we can act in a more predictable way and improve the efficiency of our work.
In this case, we propose a work process when choosing and analyzing the keywords of a project that consists of the following steps:
Customer Analysis: A key phase in any keyword research process . Without customer knowledge, we will never be able to conduct a true keyword analysis.
Keyword Brainstorming: Feel free to write down keywords that you think are related to what you understand the customer does.
Using SEMrush to calculate search volumes and new related ideas.
Competitor analysis and comparison with my study.
New keyword ideas with SEMrush's Keyword Magic Tool.
As you will see, it is a logical and well-structured process that, once completed dubai filipino whatsapp group , will help you better understand which keywords are most appropriate for your project.
So, are you ready?
3, 2, 1…
Let's get started!
1.- Customer analysis
This phase is essential, in fact it is often one of the most undervalued and affects the rest of the phases.
Think of this process as building a pyramid with this as the base.
If the foundations of your pyramid are not solid, it may end up falling with terrible consequences.
How many times has it happened to you that in your work as an SEO or as an advertising manager you have a new client and you don't have enough information? [community-related src="https://es.semrush.com/ebooks/top-habilidades-seo/"]
The typical “do a keyword study for a client that sells X.”
If you're lucky, they might tell you, for example, the categories of clothing they sell, but nothing more.
Well, this cannot happen.
Both are delicate processes, as if bad decisions are made, this may affect the rest of the actions for SEO, content or advertising in search engines.
Our recommendation is always to take your time to carry out these tasks calmly and precisely, something that will make subsequent work much easier.
Aside from this, it is also always interesting to surround yourself with useful tools.
Choose the ones you know best or that seem most reliable to you. We also recommend that you not only stick to Google tools, but also try other alternatives.
That's why in this article we are going to talk about how SEMrush has helped Online Zebra as an agency to create keyword lists for our clients more effectively.
But first things first and at this point, what we need is a process.
Phases in the keyword research and analysis process that we recommend
This should be the daily routine of any agency, since thanks to processes we can act in a more predictable way and improve the efficiency of our work.
In this case, we propose a work process when choosing and analyzing the keywords of a project that consists of the following steps:
Customer Analysis: A key phase in any keyword research process . Without customer knowledge, we will never be able to conduct a true keyword analysis.
Keyword Brainstorming: Feel free to write down keywords that you think are related to what you understand the customer does.
Using SEMrush to calculate search volumes and new related ideas.
Competitor analysis and comparison with my study.
New keyword ideas with SEMrush's Keyword Magic Tool.
As you will see, it is a logical and well-structured process that, once completed dubai filipino whatsapp group , will help you better understand which keywords are most appropriate for your project.
So, are you ready?
3, 2, 1…
Let's get started!
1.- Customer analysis
This phase is essential, in fact it is often one of the most undervalued and affects the rest of the phases.
Think of this process as building a pyramid with this as the base.
If the foundations of your pyramid are not solid, it may end up falling with terrible consequences.
How many times has it happened to you that in your work as an SEO or as an advertising manager you have a new client and you don't have enough information? [community-related src="https://es.semrush.com/ebooks/top-habilidades-seo/"]
The typical “do a keyword study for a client that sells X.”
If you're lucky, they might tell you, for example, the categories of clothing they sell, but nothing more.
Well, this cannot happen.