Introducing evaluations, key points for success, and practical examples

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Public reaction to the campaign
Public reaction to a campaign is also an important evaluation point. The number of "likes" and shares on social media are indicators of how much the campaign was talked about and how much of an impact it had. Analyzing not only quantitative indicators but also qualitative reactions such as the content of posts and comments that mentioned the campaign will give you insights that will be useful for future measures.

Three points to maximize the results of your digital campaigns

Key points for a successful must-buy campaign
There are some important points to keep in mind for a successful must-buy campaign. Plan your campaign by keeping in mind the points below to increase your chances of success.

Prepare attractive prizes
The main feature of a must-buy campaign is the prize. Make sure to conduct sufficient research before deciding on a prize that will fit the tastes of your target customer base. If necessary, we recommend referring to the campaign strategies of your competitors or successful campaigns in other industries. It is important to prepare attractive prizes that will generate buzz, such as collaborations with popular brands or characters.

Set up multiple prizes and have people collect the prizes
If you set multiple prizes, you can expect customers taiwan telegram database to collect the products and enter the contest repeatedly. If the condition for entering the campaign is to collect a certain number of entry stickers, customers will have to purchase the designated products repeatedly in order to receive multiple prizes. This inevitably increases the number of purchases per customer, leading to repeat customers.

Make the application process entertaining
It is also important to make the application process entertaining. Here are some typical methods to make the application process fun.

A system where you collect application
stickers and can apply when you reach a certain number is called a mileage system. This system allows people to enjoy the process of collecting stickers and feel a sense of accomplishment when they apply.

Instant win type:
A system in which a lottery is held on the spot, such as when purchasing a product, to determine whether or not a prize has been won is called an instant win type. The key is not only to let people experience the joy of winning, but also to encourage them to re-enter by providing follow-up support if they lose.

・Double chance type
A system that allows losers to revive their lost lottery winners is called a double chance type. By providing another chance for those who lose the lottery and letting them know that they can continue participating in the campaign, it is expected that they will not drop out.