The marketing or prospecting funnel
Posted: Mon Dec 23, 2024 4:08 am
In addition to your sales process, funnels can also be used to manage customer prospecting, a preliminary step that serves to locate those prospects that may be a target to achieve.
Digital Marketing Funnel
Digital marketing funnels are more geared towards inbound marketing. That is, the art of attracting customers to your website instead of going out to find them using more traditional methods.
In an online marketing funnel you can find phases designed for attracting prospects. The phases it contains will depend on the medium used.
The advantages of a sales funnel
As you have read so far, sales funnels allow you to organize yourself much better and even carry out a structured process for all your potential clients.
Imagine having to manage dozens of potential clients with paper and pencil, without any kind of order. It would be chaos.
Sales funnels help you keep track of all the deals you thailand code number want to close, while also increasing your productivity considerably.
Advantage #1: It helps you collaborate with your coworkers
The main advantage of structured sales processes is collaboration. In many companies, you may not only be in charge of selling, but you may have colleagues who must take specific actions to close a deal. For example:
Administrative colleagues who will draft the contract to be signed
Technicians who will perform an inspection or give estimates of the work
Other sales agents who collaborate in the sales process
One way to communicate with your colleagues is to use email. But if you have a structured sales process (and you take full advantage of it with sales software like Vendomia), your colleagues will immediately know what they need to do and when to get in touch.
All this collaboration brings us to the next advantage, which is automating the most mundane tasks.
Digital Marketing Funnel
Digital marketing funnels are more geared towards inbound marketing. That is, the art of attracting customers to your website instead of going out to find them using more traditional methods.
In an online marketing funnel you can find phases designed for attracting prospects. The phases it contains will depend on the medium used.
The advantages of a sales funnel
As you have read so far, sales funnels allow you to organize yourself much better and even carry out a structured process for all your potential clients.
Imagine having to manage dozens of potential clients with paper and pencil, without any kind of order. It would be chaos.
Sales funnels help you keep track of all the deals you thailand code number want to close, while also increasing your productivity considerably.
Advantage #1: It helps you collaborate with your coworkers
The main advantage of structured sales processes is collaboration. In many companies, you may not only be in charge of selling, but you may have colleagues who must take specific actions to close a deal. For example:
Administrative colleagues who will draft the contract to be signed
Technicians who will perform an inspection or give estimates of the work
Other sales agents who collaborate in the sales process
One way to communicate with your colleagues is to use email. But if you have a structured sales process (and you take full advantage of it with sales software like Vendomia), your colleagues will immediately know what they need to do and when to get in touch.
All this collaboration brings us to the next advantage, which is automating the most mundane tasks.