You can measure the effectiveness of your email newsletters

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If you push your products too hard, the customer will feel "forced" and will lose motivation to make repeat purchases. For example, including a large amount of advertising in the product or sending frequent promotional emails after purchase. Customers want "useful information," so it is important to provide useful information that meets customer needs and take measures to convey the appeal of your products. Measures to improve F2 conversion rate Measures to improve F2 conversion rate To improve your F2 conversion rate, it is effective to implement the following four measures: Improve your website Improve follow timing Offer coupons and points Encourage social media following Improve your website Improving your company's website or e-commerce site is essential to increasing customer satisfaction.


It is especially important to ensure that product images netherlands telegram database and descriptions match the actual product. Be sure to provide appropriate information from the customer's perspective. Also, creating a membership registration or social login system will make your website or e-commerce site more user-friendly so that customers do not have to enter their personal information when they make repeat purchases. Improve follow timing It is also important to follow up with customers after their first purchase with the right "timing" and "means.


" F2 conversion rates tend to drop significantly after two months from the first purchase. On the other hand, following up immediately after purchase will not lead to repeat purchases because the need has not arisen. It is necessary to follow up with step emails, scenario emails, direct mail, etc. according to the purchasing cycle of the product or service. For tips on creating scenario emails that will enhance your customer experience, please see the article below.