Your Google listing is much more important than you might think. If you take good care of it, you will appear above other searches and even get more clients.
But to do it, you have to work for it.
A good Google listing needs several things:
Have all the information complete
Have good photos, inside and out
Have good and regular reviews
Have articles and generate good content
We ourselves have been working on it for a few months now, and the truth is that the results have been better than expected.
In my opinion, every business that wants to get local customers should actively work on their Google listing.
Organize a local event
Finally, why not try building a little community?
If you've been selling in your area for a while, people will know you. So you might want to try branching out a bit and hosting an event to attract new people.
Events can be organised in many different ways. For example, you can organise a training session or a workshop. You can also organise catering for a celebration.
The point is to attract people and make them aware that your business exists.
The important thing is to give something that people will appreciate, and if possible something related to your profession. Some ideas:
A workshop to learn how to do something
A monologue or show, such as in a bar
Training for both individuals and companies
An event with free food
I'll give you a concrete example:
During the Bonfires of San Juan, the mascletá is a sight to thai phone number behold - more than 160kg of gunpowder making a roar of noise and vibrations. This event attracts thousands of people, who watch the fireworks in the street. And of course, there's not even room for a pin to drop.
For this event, our friend and colleague Enrique López from Banco Mediolanum decided to set up something unusual: a catering service in his office, which happens to be in the same square as the mascletá.
The event was free, and there was food and drink for everyone. Plus air conditioning.
And, of course, more than 80 people came who would later become Enrique's clients.
If you have a business, you can do the same.
Attract customers to your local business now
As you can see, it's all about dedicating time to marketing.
In the last few decades, everything has moved to the cloud. So now you have to put in more effort and promote your business regularly to get new customers.
If these strategies have been helpful to you, please let us know. And if you know any local business owners who could benefit from them, please share them with them.