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Welcome to phpBB3
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What is the cost of a website made up of?
Salary. The main component of expenses. Good specialists are highly valued. Below we will show how many and what kind of specialists are involved in one project.
Deductions to the treasury. Let's remember what country we live in and add 30.2% deductions to funds from salaries.
Office expenses. Rent, good lighting, high-speed Internet, a powerful computer, etc.
Advertising expenses. In order for the studio to be known and have clients, advertising is necessary, as in any other business.
Accompanying expenses. Any project is also accompanied accurate mobile phone number list by: sales manager, lawyer, accountant.
Other minor expenses. For example, test hosting - some provide it, some work on the production one right away. Delivery of reports and other documents: by mail or courier service - small things, but these are also expenses.
Profit. The web industry is considered one of the least profitable areas of business (unless, of course, you do business like sharks and aliens). Therefore, in the best case, the profit is 25%.
How much does the project cost?
If you contacted a studio, at least 5 people will work on the project:
Project Manager
Web designer
Frontend developer (layout designer)
Backend developer (programmer)
Content Manager
With a professional approach, this list is supplemented by: analyst-designer, SEO specialist, tester.
Project team for website creation
Why so many? Have you ever wondered why there are so many medical specializations? Why can't just one doctor cure us? For roughly the same reason with web developers. Although there is still one panacea - a universal freelancer who will do it quickly, cheaply and cheerfully. Just like a shaman-healer. Who to contact is everyone's choice.
So, with a competent approach, at least eight people should work on the site. Let's assume that it is necessary to develop a very simple corporate site (with an exclusive design and the most typical functionality: about the company, services, examples of work, price list, questions and answers, contacts, feedback forms). Let's write down the approximate labor costs of each specialist for the implementation of the project:
project manager - 3 days;
Analyst-designer - 1 day;
web designer - 5 days;
frontend developer (layout designer) - 5 days;
backend developer (programmer) - 3 days;
content manager - 2 days;
SEO specialist - 1 day;
tester - 1 day.
Note that this calculation is approximate and far from reality: often specialists spend much more time (taking into account the approvals and wishes of the customer).
Let's take the average hourly rate of 1,500 rubles and get the cost of the project = 252,000 rubles. Expensive or cheap? It depends on what you compare with and what you get as a result.
Deductions to the treasury. Let's remember what country we live in and add 30.2% deductions to funds from salaries.
Office expenses. Rent, good lighting, high-speed Internet, a powerful computer, etc.
Advertising expenses. In order for the studio to be known and have clients, advertising is necessary, as in any other business.
Accompanying expenses. Any project is also accompanied accurate mobile phone number list by: sales manager, lawyer, accountant.
Other minor expenses. For example, test hosting - some provide it, some work on the production one right away. Delivery of reports and other documents: by mail or courier service - small things, but these are also expenses.
Profit. The web industry is considered one of the least profitable areas of business (unless, of course, you do business like sharks and aliens). Therefore, in the best case, the profit is 25%.
How much does the project cost?
If you contacted a studio, at least 5 people will work on the project:
Project Manager
Web designer
Frontend developer (layout designer)
Backend developer (programmer)
Content Manager
With a professional approach, this list is supplemented by: analyst-designer, SEO specialist, tester.
Project team for website creation
Why so many? Have you ever wondered why there are so many medical specializations? Why can't just one doctor cure us? For roughly the same reason with web developers. Although there is still one panacea - a universal freelancer who will do it quickly, cheaply and cheerfully. Just like a shaman-healer. Who to contact is everyone's choice.
So, with a competent approach, at least eight people should work on the site. Let's assume that it is necessary to develop a very simple corporate site (with an exclusive design and the most typical functionality: about the company, services, examples of work, price list, questions and answers, contacts, feedback forms). Let's write down the approximate labor costs of each specialist for the implementation of the project:
project manager - 3 days;
Analyst-designer - 1 day;
web designer - 5 days;
frontend developer (layout designer) - 5 days;
backend developer (programmer) - 3 days;
content manager - 2 days;
SEO specialist - 1 day;
tester - 1 day.
Note that this calculation is approximate and far from reality: often specialists spend much more time (taking into account the approvals and wishes of the customer).
Let's take the average hourly rate of 1,500 rubles and get the cost of the project = 252,000 rubles. Expensive or cheap? It depends on what you compare with and what you get as a result.
Recording important information and subsequent generation of reports
In the process of conducting commercial activities, a huge amount of data passes through a person. Delivery dates, delivery dates, payment dates also with their dates and amounts. And as a result, you want to get a summary report that will give a short and comprehensive answer about what is happening now.
Aksi Marsovich
Intergalactic expert
Ideally, there should be a table in which each transaction is dedicated to a row, and each new column will contain the necessary information about this transaction.
Of course, some of the information is already in one way or another whatsapp number data in our accounting program, 1C or some other, but it’s not that simple.
Accounting programs are mainly intended for financial and economic activities, i.e. shipped goods - recorded, received payment for them - recorded. But such information as, for example, the date when the buyer will receive the goods by rail or the date of actual receipt or even the difference between these dates - this is no longer directly related to financial and economic activities, therefore, in accounting programs, as a rule, are not taken into account.
Meanwhile, such information may be of great importance for business. Until the buyer receives the cargo, he will not pay the remaining amount of money under the contract. And this is just one example, of which there can be an infinite number. Indicators for assessing the quality of your goods or goods that you purchase from suppliers, the distance in kilometers to your counterparty, etc. Sometimes any information can play an important role. And if you collect it and then analyze it, you can identify patterns and use them in the future.
One of our clients found themselves in a similar situation. They had already understood the importance of accounting for such information on a transaction long before implementing Bitrix24, but due to the lack of an alternative, they had to solve this problem in Excel.
Just think! At first, the manager copied all the companies he was currently dealing with into a 1C table, then wrote out the quality of the products from the assessment receipts, then entered and wrote out prices, volumes, amounts, etc.
The manager spent 2 hours a day on such work. Can you imagine: out of 8 working hours, 2 were spent not on working with contractors, but on compiling a report! And in the end, this work did not lead to a deep analysis of the data, it was briefly reviewed during the day and forgotten.
What did we do? Using robots, we forced managers to enter information into a deal in Bitrix24, simply during work with it, but not all of it, only that which cannot be calculated using other data. Then, using business processes, we calculated the remaining data. As a result, based on all the data, we built a report that provides comprehensive up-to-date information about each deal, and the manager began to spend less than 1 minute a day on its construction.
Now about the numbers
We added such functionality for our client for only 9,000 rubles. The average salary of a manager at the client was about 400 rubles per hour, and the number of these managers was 5 people. It is not difficult to calculate that the employee was absent from the workplace to compile reports, did nothing to increase profits. Therefore, 10 hours and 4,000 rubles were saved on the first day of full use of the functionality. This does not count the increase in profits due to the fact that managers devote more time to direct work.
And drum roll! The implementation paid for itself in half a week of use! In less than three days of use!
Aksi Marsovich
Intergalactic expert
Ideally, there should be a table in which each transaction is dedicated to a row, and each new column will contain the necessary information about this transaction.
Of course, some of the information is already in one way or another whatsapp number data in our accounting program, 1C or some other, but it’s not that simple.
Accounting programs are mainly intended for financial and economic activities, i.e. shipped goods - recorded, received payment for them - recorded. But such information as, for example, the date when the buyer will receive the goods by rail or the date of actual receipt or even the difference between these dates - this is no longer directly related to financial and economic activities, therefore, in accounting programs, as a rule, are not taken into account.
Meanwhile, such information may be of great importance for business. Until the buyer receives the cargo, he will not pay the remaining amount of money under the contract. And this is just one example, of which there can be an infinite number. Indicators for assessing the quality of your goods or goods that you purchase from suppliers, the distance in kilometers to your counterparty, etc. Sometimes any information can play an important role. And if you collect it and then analyze it, you can identify patterns and use them in the future.
One of our clients found themselves in a similar situation. They had already understood the importance of accounting for such information on a transaction long before implementing Bitrix24, but due to the lack of an alternative, they had to solve this problem in Excel.
Just think! At first, the manager copied all the companies he was currently dealing with into a 1C table, then wrote out the quality of the products from the assessment receipts, then entered and wrote out prices, volumes, amounts, etc.
The manager spent 2 hours a day on such work. Can you imagine: out of 8 working hours, 2 were spent not on working with contractors, but on compiling a report! And in the end, this work did not lead to a deep analysis of the data, it was briefly reviewed during the day and forgotten.
What did we do? Using robots, we forced managers to enter information into a deal in Bitrix24, simply during work with it, but not all of it, only that which cannot be calculated using other data. Then, using business processes, we calculated the remaining data. As a result, based on all the data, we built a report that provides comprehensive up-to-date information about each deal, and the manager began to spend less than 1 minute a day on its construction.
Now about the numbers
We added such functionality for our client for only 9,000 rubles. The average salary of a manager at the client was about 400 rubles per hour, and the number of these managers was 5 people. It is not difficult to calculate that the employee was absent from the workplace to compile reports, did nothing to increase profits. Therefore, 10 hours and 4,000 rubles were saved on the first day of full use of the functionality. This does not count the increase in profits due to the fact that managers devote more time to direct work.
And drum roll! The implementation paid for itself in half a week of use! In less than three days of use!
Applications for VKontakte communities
Applications for VKontakte communities appeared 2 years ago, their number is growing, and the applications themselves are noticeably increasing in functionality from month to month and can help your business. In the settings of your VKontakte community, in "Community Management" you can find the "Applications" section and see the entire list of official applications that you can add to your company's social network account. For example, such applications as ticket sales, online registration, vacancies, questionnaires, chats, mailings, tests, products are now available to you.
Applications are a great tool for business on VKontakte. Sell active telegram number data something — post products (services), collect applications. Hold events — announce them and sell tickets. Need a new employee — connect the “Vacancies” application and find him or her directly in the group. And don’t forget to entertain your subscribers with interesting surveys and tests.
YAGLA — an online tool to increase your website conversion
A tool for increasing your website's conversion rate by hypersegmenting traffic. In other words, different visitors who come to your website landing page using different search queries from contextual advertising can be shown different titles, signatures, buttons, and even images - on the same page of the website. This page will just look different for each visitor.
YAGLA users also replace content on their sites with different traffic sources: social, teaser and banner networks, contextual advertising systems, from third-party sites and from e-mail newsletters. About functionality - the service is perfect for marketers, targetologists and other specialists who, by analyzing incoming traffic parameters, can significantly increase conversion and work more closely with the target audience. The service is paid, the minimum rate for one site is about 1,300 rubles per month. Little money for an excellent result. The service website is yagla.ru .
Applications are a great tool for business on VKontakte. Sell active telegram number data something — post products (services), collect applications. Hold events — announce them and sell tickets. Need a new employee — connect the “Vacancies” application and find him or her directly in the group. And don’t forget to entertain your subscribers with interesting surveys and tests.
YAGLA — an online tool to increase your website conversion
A tool for increasing your website's conversion rate by hypersegmenting traffic. In other words, different visitors who come to your website landing page using different search queries from contextual advertising can be shown different titles, signatures, buttons, and even images - on the same page of the website. This page will just look different for each visitor.
YAGLA users also replace content on their sites with different traffic sources: social, teaser and banner networks, contextual advertising systems, from third-party sites and from e-mail newsletters. About functionality - the service is perfect for marketers, targetologists and other specialists who, by analyzing incoming traffic parameters, can significantly increase conversion and work more closely with the target audience. The service is paid, the minimum rate for one site is about 1,300 rubles per month. Little money for an excellent result. The service website is yagla.ru .
How to Use Instagram to Promote Your Brand
Daria Lazhintseva, Internet advertising specialist
December 18, 2020
Branded content is content from a blogger that mentions a business, company, or advertiser. The organization pays celebrities, influencers, and media for original material that mentions the brand. In the feed or stories, companies appear as “publication sponsors” (with the Sponsored mark).
The sponsor can be the one who runs the official brand updated 2024 mobile phone number data page. Any famous person can be a partner, the blue check mark status (identity verification) is not required. The main role of sponsored content is to entertain or bring benefit, brand loyalty fades into the background. With the help of branded content, users remember and perceive companies better and faster. There are several formats of advertising with branded content:
— Articles — the explanation for the creative contains a link to the advertiser (his mention);
— Stories;
— Images — a post in carousel format allows you to present a product or service in more detail and in a more visual way;
— Unique posts in the feed — contain quizzes, surveys, contests with prize draws, life hacks: something that will attract the attention of users due to its originality;
— Videos that mention the brand are filmed by the account owner or the customer.
Purposes of using branded content advertising
Benefit to the reader. The information should initially be useful to the consumer. For example, the advantages of the advertised product, where and how it can be used, other life hacks for use, an offer of a discount for mentioning the blogger when purchasing, etc. Such advertising will be perceived with greater value;
Attracting the audience's attention. Bright, unusual materials make the publication stand out among the flow of numerous posts and stories. It is important to understand what audience the client is interested in and select the appropriate location/images/dialogues to attract the attention of users. The portrait of the target audience is determined by testing various tactics, user segments, creatives, advertising formats, etc.
Building trust. Branded content advertising increases user loyalty and the company's reputation. A positive image leads to an expanded audience reach.
December 18, 2020
Branded content is content from a blogger that mentions a business, company, or advertiser. The organization pays celebrities, influencers, and media for original material that mentions the brand. In the feed or stories, companies appear as “publication sponsors” (with the Sponsored mark).
The sponsor can be the one who runs the official brand updated 2024 mobile phone number data page. Any famous person can be a partner, the blue check mark status (identity verification) is not required. The main role of sponsored content is to entertain or bring benefit, brand loyalty fades into the background. With the help of branded content, users remember and perceive companies better and faster. There are several formats of advertising with branded content:
— Articles — the explanation for the creative contains a link to the advertiser (his mention);
— Stories;
— Images — a post in carousel format allows you to present a product or service in more detail and in a more visual way;
— Unique posts in the feed — contain quizzes, surveys, contests with prize draws, life hacks: something that will attract the attention of users due to its originality;
— Videos that mention the brand are filmed by the account owner or the customer.
Purposes of using branded content advertising
Benefit to the reader. The information should initially be useful to the consumer. For example, the advantages of the advertised product, where and how it can be used, other life hacks for use, an offer of a discount for mentioning the blogger when purchasing, etc. Such advertising will be perceived with greater value;
Attracting the audience's attention. Bright, unusual materials make the publication stand out among the flow of numerous posts and stories. It is important to understand what audience the client is interested in and select the appropriate location/images/dialogues to attract the attention of users. The portrait of the target audience is determined by testing various tactics, user segments, creatives, advertising formats, etc.
Building trust. Branded content advertising increases user loyalty and the company's reputation. A positive image leads to an expanded audience reach.
Trust the professionals
After you have weighed everything up and decided to move on to development, the question of where to go will arise. And there are few options here: contact freelancers or specialized companies (web studios, agencies, etc.). Freelancing is very attractive due to its prices and terms - compared to what studios offer. But, in fact, this is not the main thing.
The main thing is to find people who care about creating an effective tool for you, and not just making money. In freelancing, most people pursue the latter. And only a few (as well as among studios) have the knowledge and necessary experience in creating so-called selling sites. Finding such specialists is not an easy task, and a separate article can be written about this (I think I will).
Let's assume you've found developers. Professionals latest phone number database in their field, having heard only clear answers to the three questions above, will advise you on the most suitable development path (type of site - landing, corporate, online store, etc., type of development - template or exclusive, CMS of the site and the most suitable promotion methods).
The most important thing throughout this entire journey is to trust the professionals. They obviously know more and better than you in this matter. Those businessmen who say during the development process: "Do it this way, I'm paying you for it!" only make things worse for themselves.
Work with the site and promote it
The funniest part starts after the site is launched. The most naive new owner of the site believes that calls, applications, orders, money will immediately pour in and it will be at the top positions in Yandex and Google... In fact, such people still exist. It is comforting that there are fewer of them every year (maybe we have some merit in this - I would like to believe it). And such people do not hear at all what they are told (offered various types of promotion). You will immediately need to earn money from the site, process this barrage of applications. There is neither time nor money for this promotion of yours.
Time passes, and our owner matures: first he comes to the developer with accusations that the site was made badly (although at the time of launch he was completely delighted with the result), and then he asks: what should I do with this now? The answer is clear: promote!
But this is not enough. You must always remember that you need to work with applications, calls, orders from the site. Answer calls, communicate in a friendly manner, inform as much as possible, offer some "goodies" - only a person can find the right approach to a person.
And finally: do not forget to check the relevance of the information on the site. Maybe that very client who came to a closed door at an address that was not changed on the site would be your most favorite client for many years.
The main thing is to find people who care about creating an effective tool for you, and not just making money. In freelancing, most people pursue the latter. And only a few (as well as among studios) have the knowledge and necessary experience in creating so-called selling sites. Finding such specialists is not an easy task, and a separate article can be written about this (I think I will).
Let's assume you've found developers. Professionals latest phone number database in their field, having heard only clear answers to the three questions above, will advise you on the most suitable development path (type of site - landing, corporate, online store, etc., type of development - template or exclusive, CMS of the site and the most suitable promotion methods).
The most important thing throughout this entire journey is to trust the professionals. They obviously know more and better than you in this matter. Those businessmen who say during the development process: "Do it this way, I'm paying you for it!" only make things worse for themselves.
Work with the site and promote it
The funniest part starts after the site is launched. The most naive new owner of the site believes that calls, applications, orders, money will immediately pour in and it will be at the top positions in Yandex and Google... In fact, such people still exist. It is comforting that there are fewer of them every year (maybe we have some merit in this - I would like to believe it). And such people do not hear at all what they are told (offered various types of promotion). You will immediately need to earn money from the site, process this barrage of applications. There is neither time nor money for this promotion of yours.
Time passes, and our owner matures: first he comes to the developer with accusations that the site was made badly (although at the time of launch he was completely delighted with the result), and then he asks: what should I do with this now? The answer is clear: promote!
But this is not enough. You must always remember that you need to work with applications, calls, orders from the site. Answer calls, communicate in a friendly manner, inform as much as possible, offer some "goodies" - only a person can find the right approach to a person.
And finally: do not forget to check the relevance of the information on the site. Maybe that very client who came to a closed door at an address that was not changed on the site would be your most favorite client for many years.