To maintain continuity of the conversation and immediately assure the user that their response has reached the right place, the campaign organizer can automate the response to the recipient's actions . In this way, after receiving the reply message, another message will be sent, for example, informing that a company employee will try to contact them soon.
Other Best Practices in RCS Campaign Content Creation
Text messages in RCS campaigns can be much longer than taiwan telegram traditional SMS messages, but care should be taken to ensure the readability and clarity of the text .
Remember to check your content for grammatical and stylistic errors. Don't overuse exclamation marks and make sure the message is clear and unambiguous.
If necessary, you can break up the text into several consecutive messages – you don't have to convey everything in one message. The maximum amount of text we recommend is 2,000 characters .
Graphics may take longer to load than text. To ensure that the recipient does not have to wait long for the image or photo to appear, we raphic does not exceed 200 kB .
Step 3. Develop an audience base
RCS messages are sent to phone numbers , so the campaign recipient base is based on this data. It is up to the organizer to whom the messages will reach - to all customers or contractors, or maybe only to some of them?
There is nothing to stop you from segmenting your customer base into smaller lists. For each group, we can prepare different content or a graphic layer that is better suited to a given group. The only limit is your creativity.
What can an RCS campaign be used for?
In the RBM (RCS Business Messaging) version , i.e. the business variant, the RCS standard opens up even more possibilities for senders than in the case of communication between two private persons (e.g. it allows the creation of action buttons).
Examples of ways to use this technology in practice include:
sending visually attractive notifications (e.g. wishes, congratulations, new product announcements),
providing technical support,
presenting and discussing services,
arranging meetings.
These are just a few of the options available – in practice, there are many more. Each company can use RCS in a slightly different way, depending on its current goals, marketing strategy, or industry in which it operates.
You will find even more valuable information about this technology in the RCS communications tab on our website.
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