Thanks to it, you can build personalized journeys that take your potential customers on different paths, based on the interactions they have with your campaigns.
Setting up an automation in Engagement Studio is easy, thanks to its simple, visual interface.
Steps to create a successful automation
Before we give you some ideas for your future automations switzerland number for whatsapp in Engagement Studio, we wanted to tell you about the importance of defining a strategy as a prior step to starting the configuration.
In the post “How to plan a journey. Strategy to follow” we told you how to plan a journey in 5 steps:
1. Set a goal.
2. Define your audience.
3. Identify and collect the data you need.
4. Define channels and content.
5. Create the structure of your journey.
Successful approach in Account Engagement/Pardot engagement studio
So we advise you to take a few minutes to read it, to learn the best way to approach automations .
Engagement Studio Examples to Build in Account Engagement/Pardot
Welcome Emails
When a website visitor submits the subscription form to your communications, it's a good idea to welcome them and include them in a workflow in which they are informed of all the types of content available to them.
This way, we keep users up to date with our content and they keep us in mind.
Pre-sale programs
When the user becomes a highly qualified lead, we can use automation to save the sales team time and increase sales opportunities.
Communications that include customer testimonials or product demonstration videos can be used to influence their purchasing decision.
Product or service renewal emails
If a product or service has an expiration date, it is important to set up an automation to remind current customers before your product/service ends.