In case you do not use double opt-in, you should verify validity of all the collected email addresses-
In case you collect emails via freebie, you should send that freebie to their inbox and should not provide that on a thank-you page
In case you collect email in a giveaway, you should send first email to participant form other account to impede the impact of bounces and unsubscribes to your main account
Remove your list on a regular basis
You should delete all your inactive subscribers regularly
If a prospect has not opened any of your last 10-30 australia whatsapp number campaigns, there are rare chances that they would open the next 50
You need to understand that neither you need such subscribers not they need you
Understand working of Gmail Promotions tab
The Gmail Promotions also aid in email deliverability and things like bulky images, excessive links, fancy styling, different reply-to address, email header markup, etc. play significant roles in Email deliverability.
2. Know how to do effective list building
Having well organized email list is the most-discussed subject in email marketing and successful Email advertisers ought to have a hold of various subscriber acquisition mechanisms, such as-
Content marketing that includes blogging, Guest blogging and Lead magnets
Webinars
Social Media
Giveaways
Opt-in tools such as Slide-in forms, popups, and top of page ribbons
3. Know how to do Social media Integration
Web-based Social Media Marketing is not just useful for building your brand and optimizing brand presence; it can likewise enable you to add endorsers and subscribers to your email list database. Fortunately, you can use social media channel for developing your email list.
Some of the Email Marketing Techniques via Social media Integration-
Use of Call-to-actions + sidebar apps on Facebook page of your company
Use of Twitter lead generation cards
Using your Instagram followers
Offering sneak previews of emails in Snapchat stories
Use of Email-gated content upgrades on Periscope
Using Slideshare for collecting leads
Using Pinterest for driving traffic