It is followed by El Corte Inglés with 18.9 million visits per month and AliEx philippines cellphone number press with monthly traffic of 12.9 million.
It is evident that AliExpress's desktop traffic share is over 20% in October.
Traffic trend: marketplace
After analyzing the traffic trends of the three websites with the most traffic, we see a very significant spike in Amazon traffic in November 2018, which coincides with Black Friday.
E-commerce websites - Marketplace traffic trends
Audience analysis: demographics
When analyzing the audience of the largest marketplaces in Spain, we observed a situation that is not repeated in any other sector under study.
The audience of Amazon and AliExpress is mostly made up of men - 53% and 56% respectively.
However, El Corte Inglés's audience is female - 55% of visitors are women.
In all three cases, the 25-34 year-old sample represents the largest audience.
E-commerce Websites - Marketplace Demographics
[profile-mini name="Rafael Sotelo" position="Content Manager at Marketing4eCommerce" photo="https://static.semrush.com/blog/uploads ... review.png" color="white" text="The study confirms one of the main trends in Spanish eCommerce in recent years: the growing power of marketplaces, which are becoming the great dominators in terms of online traffic. Amazon, El Corte Inglés, Aliexpress or Ebay continue to increase their power in our electronic commerce as they incorporate new sellers and types of products. Everything indicates that this leadership will continue to grow in the medium term.
On the other hand, tourism is the other great protagonist of this study. Online shopping for trips, hotels, restaurants... has been the real driving force of Spanish eCommerce for years and websites such as Booking or Tripadvisor are the only ones that manage to reach the traffic figures of the big ones. marketplaces. It actually makes a lot of sense, as these two companies are kind of like the marketplaces for the tourism sector."]