Once you have finalized your goals, created an audience list and decided the type of campaign you are going to use, you need to know how to do it. Below given are the tips that ‘What is Email Marketing Guide’ suggests for creating your first Email Campaign.
Best Tips for your First Email Campaign are-
Structure your campaign for easy reading as the attention span of an adult is approximately 8 seconds. You should avoid writing long, text-heavy email campaigns
You should incorporate Inverted Pyramid Model to us phone number list structure your emails to cajole people into reading your content and simultaneously guide them toward the email’s CTA
You need to ensure your campaign is relevant to every subscriber, as emails with Segmented Lists and Relevant Information ensure 760% increase in ROI
Your email campaigns should be aligned with the colors, designs, fonts, and branding you use across all your other customer touchpoint, as this makes your campaign on brand and build trust with your audiences
You should make your Email Campaign easy to convert, as this will drive your subscribers to click through
4. Know metrics to measure performance of Email Campaign
What is email marketing
Metrics to measure performance of email campaign
Once you have run your Email Marketing Campaign and it is being clicked, opened and read by your subscribers, tracking the success of your campaign is the most important thing that What is Email Marketing Guides suggest. You can track the performance of your site via Email Marketing Tools or by using some Website Analytics Tools.