3 Light and background in your photographs for your e-mail marketing campaign
Photography is the “silent salesman” capable of making a strong impression on our memory. A good image is synonymous with professionalism. For an e-mail marketing campaign to fulfil its communicative role , it requires not only a good design and important content, but also photographs.
Photographs capable of transmitting the personality and spirit of your indonesia number list brand. Technology is advancing so quickly that it is now possible to “create” high-quality photographs with just a smartphone. Below we will give you some tips on how to take professional-looking photographs for your mailing campaign.
Tips for images in your email marketing campaign
The photographs you use for your mailing campaign must be your own or without copyright . If you want to produce your own graphic material.
The current trend suggests using “snapshots”, “non-models” gain relevance. People like you or me, who appear in advertisements selling the opposite idea of the “idealization” of beauty and breaking that canon of beauty of perfect bodies and faces.
For your newsletter, if you require the human factor (models), hire people who, more than just having a pretty face, convey the spirit of your brand.
Photos with your mobile for mailing campaigns
We know that if we want our email marketing campaign to stand out , we must pay attention to the images. A good photograph is one in which the details can be seen both in the brightest and darkest areas .
The photos you take with your mobile phone must have a good resolution, this will allow you to edit them effectively in Photoshop later. Regarding resolution, there are mobile phones on the market that guarantee you a good number of megapixels, but that's not all, this must be accompanied by a good sensor, a good lens, good aperture and image processing. The Samsung line, especially the S7, breaks the mold.
With this smartphone you can do white balance (which is necessary to conceive the real color of an image), play with the ISO, the aperture, etc. To avoid blurry images, it is important to have a stabilizer or a small tripod for your cell phone. You don't want your photos to be blurry, do you?
Lighting and background in your photographs for your e-mail marketing campaign
The setting, the light, the texture provide everything you need to capture a good image . For your newsletter, if you have to take product photos, try to take them on a sunny day, near a window. A white curtain would help you a lot to create the diffuser voices. If you don't want to use natural light and prefer to do it with artificial light, you can make a homemade light box.
Don't know how to make one? Google it! You'll find a lot of information on the Internet about this topic. When talking about the background, it has to be neutral, so that your product stands out. Make several shots of your product (general and detailed shots) so that you have material for your online store as well.