How content changed during wartime

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So be sure to use stories for any communication: supportive, fun, interactive, or even sales. This format is available on many platforms, including Facebook, LinkedIn, Instagram, etc. Use stories to connect with your audience in the here and now, and don't miss the opportunity to engage them with your brand.


During the war, the content has changed significantly, adapting to the mood of the infofield and current news. We are trying to make it simpler and easier to perceive, so that it is convenient even in short periods of time. This means abandoning long texts or heavy video materials that may be unavailable due to technical problems with the Internet.

Approaches to selling content have also changed. Now it is becoming more social iran consumer email list and emotional. It is important to show your team, human stories, a sense of unity and care. This creates an emotional connection with the audience and has a positive impact on the brand's reputation.

The context of events should not be ignored, especially when there are tragic incidents, shootings, or days of mourning. In such cases, it is necessary to stop fan-driven advertising, as it can negatively affect the brand image. It is worth reviewing the planned advertising messages and content daily to ensure that it is appropriate in the current context.