When a company is not well structured, the Marketing and Sales departments seem to be rivals. This competition does not benefit anyone, quite the opposite. After all, both work towards a common good: the acquisition and conversion of qualified leads to generate revenue and profit.
The term Smarketing (or Vendarketing) is the combination of sales and marketing . Each of these two areas directly impacts the other. Therefore, the dialogue needs to be harmonious and aligned to generate efficient results.
The Sales department, for example, collects information about personas. Not only are salespeople in direct contact with potential customers, but the Customer Relationship Manager (CRM) also collects an incredible amount of information with each digital contact with the website, for example.
This material, in turn, serves as a basis for Marketing to singapore whatsapp data develop actions that will attract leads, which come through SEO, Inbound and Outbound Marketing strategies, for example, and guide sales proposals.
New times, new sales
Consumers are no longer the same. The world has become digital, with new consumer habits and new demands. Therefore, sales techniques also need to change. Old patterns are no longer as effective as they were a decade ago.
Thus, Smarketing works on the consumer's journey, directing the lead through the sales funnel according to a prior engagement plan. In this way, the strategy is completely focused on the consumer's needs, pain points and expectations, to offer the best solutions.
The seller then assumes an expert stance, guided by a script that offers value and not just a product or service.
Thus, with digital transformation, not only did data capture become more dynamic, but Sales and Marketing became even more connected.
4 steps to develop a Smarketing strategy
You've already seen that integration is the basis of Smarketing , and it must start with the teams.
1 - Foster integration by encouraging friendship between teams
Try to integrate both teams, fostering friendship. Smarketing involves people from both areas working together, side by side, with a common goal.
Promote actions that foster harmonious coexistence and greater knowledge among teams. This could be happy hour, scheduled lunches or even a weekend trip.
Informal situations that generate relaxation and happiness tend to be more efficient. And happy employees are more engaged and productive.