Choose an influencer that really fits your brand image

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It is very important that the profile you choose for your channel fits with the message you want to convey. If you have decided to do an action with an influencer to promote fashion content , the most logical thing is that you choose a profile that focuses on content on this topic.

On the other hand, if you have thought about cmo email list holding a gamer event , it is logical that you have a profile that is within this field. What we always have to keep in mind is that not all influencers are suitable for promoting the same thing.

Take a look at their post history. Do you like the style they use on their timeline? Have they made any controversial comments? Could linking this influencer profile to my brand image affect my brand image? If you still have questions after answering these questions, move on to the next profile.

Finally, have you taken a look at the engagement rate of the influencer you want to select for the campaign? It is important to keep in mind that just because these profiles have thousands of followers, that does not mean that there is a high level of interaction with the content they publish. Look, for example, at their frequency of publication, the number of likes and comments, and always keep in mind that followers on social networks can be bought very easily. Sometimes, not everything that glitters is gold.