Steps for implementing 1to1 marketing

[ishanijerin1]

Here we will explain how to implement 1 to 1 marketing in three steps .

1. Data Collection
First, collect data such as customer behavior and purchase history . Data can be collected from website browsing history, purchase history, social media, etc. Check-in systems using SNS or apps also become data.

When a customer uses multiple media, a mechanism must be devised that allows the system to determine that they are the same customer.

2. Data Analysis
Next, the collected data is analyzed to grasp job seekers database the customer's hobbies, preferences, and behavioral patterns. This analysis requires data utilization, data mining skills, and even AI utilization.

3. Segments
A segment refers to dividing a group or a group. It is often written as segmentation.

Based on the analyzed data, customers are grouped according to commonalities, and appropriate communication can be provided based on this group classification.

If the segments are too detailed, the workload will be too great and you may not be able to respond to them all. Also, if they are too loose, the approach will be vague and will stray from the intention of introducing 1to1 marketing.