Before understanding the importance of applying the best B2B Inbound Marketing strategy, you first need to understand the concept of this business model.
Basically, B2B (Business to Business) sales are those negotiations in which a company has other companies as customers . In B2C (Business to Consumer) sales, which is the other modality, sales occur to end consumers.
But does this make a difference for Marketing? We say yes, and the difference is huge!
In B2B, the customer journey is very different. Generally, the end consumer (B2C) tends to get carried away by the emotion and excitement of the moment. The client company (B2B) is more rational and cool in its decisions, making it harder to win over.
Furthermore, in B2B sales, the average ticket is much higher and the purchasing process is longer, as there are several steps. Therefore, multiple decision-makers are consulted to make a single purchase.
With these (and many other) differences, communication paraguay whatsapp data with the customer naturally needs to take into account the particularities . Consequently, using the same B2C strategies in B2B businesses is not a good option.
There must be a specific plan that also takes into account the profile of each company. Again, B2B Inbound Marketing is essential .
The strategy aims to generate interest and awareness about the company and its solutions through informative and engaging content. With the function of attracting, nurturing and converting leads into customers.
But after all, what does B2B Inbound Marketing do?
What does B2B Inbound Marketing do?Inbound Marketing is represented by strategies that generate content for each stage of the sales funnel, adding experiences to the customer's purchasing journey .
Thus, it offers content to the customer from the first contact with the product or service (discovery phase), through problem recognition and consideration of the solution, to decision-making (bottom of the funnel).
In this way, the content aims to create a relationship with value delivery, capable of delighting and converting the customer, also helping to build customer loyalty.