Video content is king

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Video content is king
As technological advancements continue, certain forms of content will be preferred over others. But, in the case of social media, video will continue to be the most powerful content for your products and services to engage your audience.

According to Cisco Systems, Inc. , the American multinational technology conglomerate that develops, manufactures and sells high-tech networking products and services, by 2022, 82% of all online content will be in video format.

This means you need to find smart ways to get your content in front of your social media followers to generate more engagement.

Because video content is more engaging for consumers than a simple image post, it's no longer a question of whether or not to use video, but rather how well brands will use it to engage with their audience and keep them on their profiles longer.

From this point on, video content is poised to become the next big trend in social media marketing to communication directors email lists help companies dominate the scene and retain their loyal followers by showing them exclusive content that will inspire them.

An excellent example of this is this video used in the KetelOne vodka brand story:

Video content on social media

The most important thing when offering content that really speaks to your audience is creativity and authenticity. However, planning the best time to publish this type of content can be a bit of a task.

But, to help you out, we recommend considering some tools like: Hootsuite , Buffer , Sprout Social , Social Pilot or Quuu Promote . These will help you maximize the productivity of your digital marketing team, saving valuable time that you can use to increase your social media marketing efforts.

Trend 5: User-generated content outperforms sponsored posts
Although not new, user-generated content (UGC) remains one of the most popular marketing trends on social media that many brands continue to use to increase their conversion rates.

Its popularity stems from the authenticity it brings to the brand, when compared to sponsored content, as it highlights the positive aspects of the brand and the best customer experiences that will drive others to buy, becoming a powerful marketing resource.

According to statistics published by the Business Wire portal , 80% of consumers consider that user-generated content is a factor that influences their purchasing decisions more than content created by the company.

As this is the best way to increase brand credibility, more companies will take advantage of this type of content to differentiate their brand and products.

For example, check out this Kitkat recipe: