That’s a major missed opportunity when it comes to SEO and bringing readers to your blog from search engines.
It goes without saying that before you can write your full article… you should do proper keyword research to know what keyword phrase you’re hoping your content will eventually rank for. So if you haven’t done that yet, now’s the time.
Ahrefs Keyword Research Tool Results Page for Blogging Term
In my clickbait example above, my headline was… You Won’t find owner of cell phone number free philippines What Happened to This Grandma at the Grocery Store.
That headline might get some clicks on social media, but it’s not likely that anyone is going to be searching for it on Google.
So instead of only choosing something people will click on, you should also choose a headline that includes phrases people are actively searching for online—which dramatically increases the potential target audience you can reach.
For the blog post outline example we’re using about blogging for businesses, I might title the article something like:
Blogging for Business: 5 Incredible Benefits of Business Blogging
How a Blog Can Drives More Sales to Your Business
5 Proven Ways to Generate More Sales with a Blog for Your Business
The Ultimate Guide to Blogging for Small Businesses in 2024
25 Blogging Experts Share Their Best Advice to Small Business Blogging
Which one I choose to go with in the end, will depend a lot upon the exact keyword phrase I decide on using—and a final look back at how the article shaped up.
Assuming my main target keyword phrase is “blogging for business” though… I’d likely choose the first headline.