6 Advanced Tactics to Improve Your Chatbot Engagement and Conversions

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Chatbots, or virtual assistants that communicate with users via text messages, have become increasingly popular among businesses and consumers, with approximately 56% of the latter saying they prefer to chat with a bot rather than call support. That’s why today we’re giving you 6 advanced tactics to improve your chatbot’s engagement and conversions.

Although there are different perceptions about the performance of this powerful tool for conversation with your audience, without requiring a physical presence as such, it could be that there are high-performance chatbots, with a response rate of 80-90%, and mediocre chatbots, which only see 35-40% of what users write.

So, if you notice that most of your chats end without a conversion, or you're simply looking for ways to improve behavior, check out these tactics:

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1. Identify the language of your chatbot
The Internet has allowed businesses to become more global, and thanks to this, many websites now cio & cto email list attract a variety of visitors from different countries, which is the main reason why your chatbot should be multilingual.

Neil Patel, one of the most important influencers on the Internet, has stated that one of the best ways to increase his traffic is by translating his content. In fact, he has found that while most of his traffic in the past came from the United States, Americans now account for only 25% of the six million monthly visits he receives.

For example, this seems like a wonderful chatbot for ordering food, but English-speaking visitors don't seem to agree.

english speaking chatbot

Unfortunately, most chatbots today can only be configured in one language, as translating them can be quite advanced, such complexity given the fact that some words are the same in multiple languages. For example, “no” is the same in English and Spanish, so if someone answers a question with “no,” the bot won’t be able to detect whether it should serve the English or Spanish version.

Translators also often fail to take into account the linguistic nuances of each culture, so some of your conversations may not make sense if you simply translate them.

The solution? You can use a natural language understanding (NLU) tool like Dialogflow to create dialogues in English and then adapt it to various other languages. Microsoft also has an NLU solution, which can accurately translate up to 11 languages ​​with various linguistic nuances.