If we consider money spent versus gain, on-page SEO is the most cost-effective marketing there is for a website. Of course, it requires a certain amount of time and effort, but if you do your search engine optimization right, it will give you free rankings on Google.
Good ranking can be compared to having a store reunion email list in Karl Johan. It will be seen by far more people than if the store was located in a quiet alley on Grüneløkka. If you have high-quality products, good visibility will spread the news about your products by itself. A combination of good content production and solid search engine optimization can make any website unstoppable on Google.
To understand what search engine optimization is, we need to be able to distinguish between organic and paid hits in web searches. Look at the image below! The bottom column , delilla.no, is what we call an organic placement in Google search. You can achieve that placement completely free of charge if you do a good job with search engine optimization on your page.
Cartoon character explaining SEO
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