Platform users are distributed unevenly across the globe

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It is important to determine the financial capabilities of the audience immediately, since geography, needs and monetization strategy will depend on this parameter. Let's move on to user geolocation.

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Geography
On some continents, Android users predominate, while on others, iOS users dominate. canada consumer email list Therefore, it is important to know where the product's target audience is located. This will help you choose the operating system more accurately.

In marketing, it is common to divide countries around the world into three categories - Tier 1, 2, 3 according to the level of solvency of the population.