Through this process, you will be able to determine which marketing strategy gets the best results, and thus improve performance.
By implementing this integration you will have the opportunity to reach the customers you want, at the ideal time.
Testing website and app variations
This feature is part of the Optimize platform. The application allows you to develop an analysis process for your website, through free A/B tests.
To do this, among other things, it makes graphic variations, content changes, etc.
Google Marketing Platform
Planning and measuring with Search Ads
Search offers the option to manage search lithuania whatsapp resource campaigns in real time and at scale.
This feature will give you a global view of how your search ads impact your marketing on digital channels.
To do this, create:
Information.
Attribution tools.
Third-party solutions.
You will receive the information immediately, which will allow you to have updated data and thus be able to make changes through Google's offer automation.
Conduct surveys
You can conduct surveys using Google Surveys to gain timely insights about your audience.
To do this, you must design the questions you want to answer and choose the characteristics of your target audience.
During this process, your audience will take your survey while browsing the internet; they will do this in exchange for free content .
Once the survey is complete, Google will obtain the results and show them to you using diagrams and graphs .
- Display advertising: you can use this feature through Display & Video. This application allows you to plan, develop and manage your media campaign.
In this way, it analyzes the results and generates the necessary changes so that you can achieve the proposed objectives.
Display & Video helps you control your campaigns with precision.
That's because you'll not only get data on how your money is spent, but also how and where your ads are displayed.
On the other hand, data about your audience will help you segment your target audience and thus achieve a greater impact with your ads.
Information
Google Marketing Platform allows you to create data and reports using Data Studio.
This function can be developed in real time and from a single location.
These reports are intended to assist in making relevant decisions concerning:
The content
The audience
The media
The results
This tool will allow you to have information about the variables. It also ensures that the different areas of your company work together, according to the objectives.