Customers who are clear about their purchases

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The strategy will be different depending on whether the consumer has already thought about his purchasing decisions or not . If he is clear about what he needs, efforts will focus on convincing him that spending money in the shopping centre will bring him more benefits than in an online sales channel.

Guaranteed reward with every purchase
Launching a promotional dynamic chief vice president marketing officer email list associated with a purchase ticket with direct prizes is a very effective way for the customer to perceive that their money is more profitable if they spend it in the shopping centre. Let's look at two scenarios:

50 euros for a pair of sneakers in an online store: no associated benefits.
50 euros for a pair of sneakers at the mall: a 10 euro discount voucher for your next purchase or another type of gift.
The comparison is clear, isn't it? Non-captive customers are being offered a benefit , which also works as a reward for their loyalty for the most regular customers .

The idea is easy to understand, but the challenge is to hit the nail on the head with a prize that suits the shopping centre's public. Cashback for future purchases, cinema tickets, restaurant vouchers for dinners or meals, merchandising items so well thought out that they become genuine items of desire... Keep your ears open, tune in to your audience and you will be closer to achieving promotional success.